This Summary is prepared for the general part exam of the course Ethics and the future of business (6314M0507Y), which is a part of the MSc BA programme at the university of Amsterdam in the study year 2022-2023. The summary includes all the literature from weeks 1 to 4 and lecture notes from weeks 1 to 3. The 90-page summary is quite elaborate, therefore suitable for the open-question exam.
academic project branding consumer behavior consumer behaviour disruptive innovation marketing ethics and the future of business leadership & management leadership & mangement leadership and management management research methods i management resource methods 2 marketing marketing management marketing strategy mrm2 performance management quantitative data analysis 2 strategy & organization strategy and organisation strategy and organiszation strategy and organization theories of international management theories of leadership and management theories of marketing theories of strategy
Super detailed but could have given a better overview