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WGU D077 CONCEPTS IN MARKETING, SALES AND CUSTOMER CONTACT EXAM 2024 LATEST VERSION OA EXAM QUESTIONS AND CORRECT DETAILED ANSWERS WITH RATIONALE A+ GRADE GUARANTEED
WGU D077 CONCEPTS IN MARKETING, SALES AND CUSTOMER CONTACT EXAM 2024 LATEST VERSION OA EXAM QUESTIONS AND CORRECT DETAILED ANSWERS WITH RATIONALE A+ GRADE GUARANTEED
Which element of the PEST analysis is the community center responding to by creating its meal program? - Economic needs of community citizens
Which ethical consideration in marketing is illustrated by the community center's meal program? - Offering food to everyone
During a meeting, a marketing department describes the sales goals for the year, the target markets selected, and the actions the department will undertake to reach these goals.
Which portion of the marketing planning process was discussed during this meeting? - Marketing strategy
SWOT Analysis - examines the internal (controllable) and external (uncontrollable) factors that impact the organization and its strategies.
SWOT internal factors - strengths and weaknesses, controllable. ex: financial resources, technical resources, human resources, product lines.
SWOT external factors - opportunities and threats, uncontrollable. ex: tech innovations, competition, economy, government policies, legal judgements, social trends.
two benefits of SWOT analysis - it encourages realistic planning, and it improves an organization's ability to forecast future events.
The BCG matrix considers two different aspects of a business unit or product: - What is the current market share? and What is the market's growth potential?
BCG matrix four quadrants - dog, cash cow, question mark, star
BCG Dog - low growth potential and a small, mature market. divest or harvest, no new funds.
BCG Cash Cow - has high market share and is in a slow-growing industry. It is bringing in more money than is being invested in it, but it does not have much growth potential. The profits can be used to fund high-growth investments, but itself warrants low investm
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Specificaties
- School: Chamberlain College Of Nursing
- Opleiding: NURSING
Document
- Rubriek: Tentamens
- Gemaakt op: 28-06-2024
- Type: .pdf
- Pagina's: 14
- Taal: English
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