Bekijk verschillende Hogeschool notities, samenvattingen, oefenexamens en andere documenten voor het vak Principles of Marketing aan de opleiding Business Management (International Business) te Karel de Grote Hogeschool.
Principles of Marketing Course: Complete Summary of the lectures. Chapters: 1-2-3-4-5-7-8-9-10-15-16
Principles of Marketing, Chapter 20 Summary - Social responsibility and ethics
Principles of Marketing, Chapter 14 Summary - Engaging customers and communicating customer value: integrated marketing communications strategy
Principles of Marketing, Chapter 8 Summary - Products, Services and brands: building customer value
Principles of Marketing, Chapter 7 Summary - Customer-driven marketing strategy: creating value for target customers
Principles of Marketing, Chapter 5 Summary - Consumer Markets & Buyer Behavior
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Document uploadenPrinciples of Marketing, Chapter 4 Summary - Managing marketing information to gain customer insight.
Principles of Marketing, Chapter 3 Summary - Analyzing the marketing environment
Principles of Marketing, Chapter 2 Summary - Company and Marketing strategy: building customer relationships.
Principles of Marketing, Chapter 1 Summary - Creating and capturing consumer value