Samenvattingen van het studieboek principles of marketing koop je op Knoowy om betere cijfers te halen voor uw examens.
Principles of Marketing, Chapter 2 Summary - Company and Marketing strategy: building customer relationships.
Principles of Marketing, Chapter 3 Summary - Analyzing the marketing environment
Principles of Marketing, Chapter 4 Summary - Managing marketing information to gain customer insight.
Principles of Marketing, Chapter 7 Summary - Customer-driven marketing strategy: creating value for target customers
Principles of Marketing, Chapter 14 Summary - Engaging customers and communicating customer value: integrated marketing communications strategy
Principles of Marketing, Chapter 8 Summary - Products, Services and brands: building customer value
Principles of Marketing, Chapter 1 Summary - Creating and capturing consumer value
Principles of Marketing, Chapter 5 Summary - Consumer Markets & Buyer Behavior
Principles of Marketing, Chapter 20 Summary - Social responsibility and ethics
Principles of marketing is een van de meest gebruikte studieboeken ter wereld voor het vak marketing. De 17de editie steekt de welbekende onderwerpen in een nieuw jasje. Onderwerpen die aan bod komen zijn o.a. de product marketing mix, , marketing strategieën, product management, klantengedrag, de product life cycle en new product development. Prof. P. Kotler is een professir in de internationale marketing en verbonden aan de Northwestern University in Chicago, Illinois.