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The best complete summary of all lectures and selected readings for Companies, Brands, and Consumers (EBM215A05) in Semester 1A of the Marketing Analytics and Data Science program at RUG. Enhanced with a dynamic table of contents and meticulous organization fo...

Rijksuniversiteit Groningen / Marketing / Companies, Brands, and Consumers

The best complete summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: Lectures, Readings (Mandatory + Optional), Team Assignment Case 1 and 2 and the latest Exam. Enhanced with a dynamic table of contents and meticulo...

Rijksuniversiteit Groningen / Marketing / Retail & Omnichannel Marketing

The best extensive step-by-step guide for Team Assignment 1 for Statistical Learning in Marketing for MADS. It includes: Code, Output, Explanation, Interpretation and Extra Tips. 100% of profit from this guide is donated to local Groningen NGOs, as well as nat...

Rijksuniversiteit Groningen / Marketing / Statistical Learning in Marketing

The best complete summary for Data Engineering for MADS (EBM213A05), it includes: Lectures, Readings & Book Chapters (Mandatory + Optional), Weekly Quizzes and the latest Practice Exam. Enhanced with a dynamic table of contents and meticulous organization ...

Rijksuniversiteit Groningen / Marketing / Data Engineering for MADS

Creating Value with Data Analytics in Marketing

The best summary of ALL READINGS for Data Engineering for MADS (EBM213A05). Includes both mandatory and optional papers and book chapters. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit f...

Rijksuniversiteit Groningen / Marketing / Data Engineering for MADS

Creating Value with Data Analytics in Marketing

The best summary of ALL LECTURES for Data Engineering for MADS (EBM213A05). Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as well as...

Rijksuniversiteit Groningen / Marketing / Data Engineering for MADS

Creating Value with Data Analytics in Marketing

The best complete summary for Market Models for MADS (EBM077A05), it includes: Lectures, Readings & Book Chapters, Weekly Quizzes and 3 Practice Exams. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying....

Rijksuniversiteit Groningen / Marketing / Market Models

Modeling Markets

The best readings summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Readings (Mandatory + Optional), Team Assignment Case 1 and 2. Enhanced with a dynamic table of contents and meticulous organization for readab...

Rijksuniversiteit Groningen / Marketing / Retail & Omnichannel Marketing

The best lecture summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Lectures. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summ...

Rijksuniversiteit Groningen / Marketing / Retail & Omnichannel Marketing

The best complete summary for Statistical Learning in Marketing for MADS (EBM214A05), it includes: All Lectures and an extensive step-by-step guide for Team Assignment 1. Enhanced with a dynamic table of contents and meticulous organization for readability and...

Rijksuniversiteit Groningen / Marketing / Statistical Learning in Marketing

Summary of the required articles of the course Data Science Methods for MADS of the University of Groningen (2021-2022). Included material is: - Chapter 11.4 Evaluation of Statistical Models from Blattberg (2008) - Kubler et al. (2017) Machine Learning and Big...

Rijksuniversiteit Groningen / Marketing / Data Science Methods for MADS

13 articles for the course Strategic Marketing summarized - Reasoning about competitive reactions: evidence from executives (Montgomery, Moore & Urbany, 2005) - First-mover (dis) advantages: retrospective and link with the resource-based view (1998) Lieberman ...

Rijksuniversiteit Groningen / Marketing / Strategic marketing

Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6), 9...

Rijksuniversiteit Groningen / Marketing / Consumer Psychology

Summary of the book The Psychology of Advertising 2nd edition by Bob M. Fennis and Wolfgang Stroebe.

Rijksuniversiteit Groningen / Marketing / Marketing Communication

The Psychology of Advertising

Samenvatting "inleiding tot het recht" Les (powerpoint) en het boek 2018-2019

Karel de Grote Hogeschool / Marketing / Inleiding tot het recht

Samenvatting van de powerpoint Consumer Insights Schooljaar 2018-2019 Marketing 1 ste jaar

Karel de Grote Hogeschool / Marketing / Consumer Insights

Go With The Flow Marketing - Philip De Cleen Jaar 2018-2019 Samenvatting powerpoint + boek!

Karel de Grote Hogeschool / Marketing / Flow Marketing

Volledige samenvatting powerpoint + cursus Er is geen boek, enkel een aparte (online) cursus 2018-2019

Karel de Grote Hogeschool / Marketing / Bedrijfseconomie

Samenvatting Recht voor 1ste Bachelor Businessmanagement KdG (marketing, KMO, ION, LOM etc) PowerPoint + notities + handboek

Karel de Grote Hogeschool / Marketing / Recht

Volledige samenvatting retail marketing (keuzevak tweede bachelor marketing KdG) Cursus + PowerPoints + notities

Karel de Grote Hogeschool / Marketing / Retail marketing

Volledige samenvatting interculturele communicatie Handboek + notities + PowerPoints + veel voorbeelden

Karel de Grote Hogeschool / Marketing / Interculturele Communicatie

Volledige samenvatting (Handboek + notities + PowerPoint) van het vak Consumentengedrag in 1e Bachelor Marketing KdG

Karel de Grote Hogeschool / Marketing / Consumentengedrag

Samenvatting van het keuzevak 'Fashion Marketing' in tweede bachelor Marketing aan KdG. PowerPoint + notities + veel voorbeelden

Karel de Grote Hogeschool / Marketing / Fashion Marketing

Samenvatting Advanced Marketing: Strategic Marketing (tweede bachelor marketing KdG) Powerpoint + notities + handboek

Karel de Grote Hogeschool / Marketing / Strategic Marketing

Samenvatting B2B Marketing, tweede bachelor Marketing KdG Notities + Handboek + PowerPoint

Karel de Grote Hogeschool / Marketing / B2B Marketing