Summary of the article 'Automatic effects of brand exposure on motivated behavior: how Apple makes you ‘think different’' by Fitzsimons, Chartrand & Fitzsimons (2008) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Marketing department power and firm performance' by Feng, Morgan & Rego (2015) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of all articles for the course Strategic Decision-Making in Marketing. The following articles are included: 1.1. Market orientation, customer value, and superior performance Slater & Narver 1994 1.2. Closing the marketing capabilities gap Day 201...
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Closing the marketing capabilities gap' by Day (2011) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Emerging segmentation practices in the age of the social customer' by Canhoto, Clark & Fennemore (2013) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'SWOT analysis: it’s time for a product recall' by Hill & Westbrook (1997) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Undervalued or overvalued customers: capturing total customer engagement value' by Kumar et al. (2010) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Market orientation, customer value, and superior performance' by Slater & Narver (1994) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Reference theory: strategic groups and competitive benchmarking' by Panagiotou (2007) Course: Strategic Decision-Making in Marketing Note from the professor: read introduction. Therefore, only the introduction is included in this summ...
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect' by Wright, Da Costa Hernandez, Sundar, Dinsmore & Kardes (2013) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Fluency of pharmaceutical drug names predicts perceived hazardousness, assumed side effects and willingness to buy' by Dohle & Siegrist (2014)
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'The impact of incomplete typeface logos on perceptions of the firm' by Hagtvedt (2011) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Customer intimacy and other value disciplines' by Treacy & Wiersema (1993) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Unlock the mysteries of your customer relationships' by Avery, Fournier & Wittenbraker (2014) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Successful customer value management: Key lessons and emerging trends' by Verhoef & Lemon (2013) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Linking brand equity to customer equity' by Leone, Rao, Keller, Luo, McAlister & Srivastava (2006) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'From creativity to innovation: the social network drivers of the four phases of the idea journey' by Perry-Smith & Mannucci (2017) Course: Strategy & Innovation Management
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategy & Innovation ManagementSummary of the article 'A multi-dimensional framework of organizational innovation: a systematic review of the literature' by Crossan & Apaydin (2010)
Rijksuniversiteit Groningen / Strategic Innovation Management /Summary of the article 'You need an innovation strategy' by Pisano (2015) Course: strategy & innovation management Study: Msc. Strategic Innovation Management
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategy & Innovation ManagementSummary of the article 'Toward an integrated theory of strategy' by Zollo, Minoja & Coda (2017)
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategy & Innovation ManagementSummary of the article 'The elements of value: measuring – and delivering – what consumers really want' by Almquist, Senior & Bloch (2016)
Rijksuniversiteit Groningen / Strategic Innovation Management / Developing for MarketsSummary of the article 'Effects of leadership style, creativity technique and personal initiative on employee creativity' by Herrmann & Felfe (2014) Course: Strategy & Innovation Management
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategy & Innovation ManagementSummary of the article 'Top management attention to innovation: the role of search selection and intensity in new product introductions' by Li, Maggitti, Smith, Tesluk & Katila (2013)
Rijksuniversiteit Groningen / Strategic Innovation Management / Organizing for InnovationSummary of the article 'The effectiveness of customer participation in new product development: a meta-analysis' by Chang & Taylor (2016) Course: Developing for Markets
Rijksuniversiteit Groningen / Strategic Innovation Management / Developing for MarketsSummary of the article 'Organizing for knowledge generation: internal knowledge networks and the contingent effect of external knowledge sourcing' by Grigoriou & Rothaermel (2017)
Rijksuniversiteit Groningen / Strategic Innovation Management / Organizing for Innovation