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Summary of Research Methods for Business, A skill-building Approach, written by Uma Sekaran and Roger Boogie, 7th Edition of the book (CH1 until CH16, for chapters 9 and 10 only the ethical part was included in my course guide). Samenvatting van Research Metho...

Radboud Universiteit Nijmegen / Bedrijfskunde / Methods of Research & Intervention

Research Methods for Business

Extended summary for the course Business Research Techniques for pre-master - Contains the chapters of the book with a link to the sheets. - Contains a summary of the articles.

Tilburg University / Information Management / Business Research Techniques

Research Methods for Business

Summary of all the material from the book Research methods for Business (Chapter 1 to 13, chapter 4) for the subject Business research techniques for Premaster. All slides of BRT are also summarized.

Tilburg University / Marketing Management / Business research techniques

Research Methods for Business

This is a summary for BRT for Pre-Master, from the lectures, the slides and the book (Research Methods for Business)

Tilburg University / Strategic Management / Business Research Techniques

Research methods for Business

Uitgebreide samenvatting van Research Methods for Business, 5e druk van U. Sekaran en R. Bougie. ISBN: 9780470744796. Dit uittreksel van Research Methods for Business is met zorg samengesteld en is goed te gebruiken als ondersteuning bij het studeren. Het boe...

Research Methods for Business

The summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.

Tilburg University / Marketing Management / Marketing

Consumer Behavior

Business Research I summary for the HvA study International Business Management.

Hogeschool van Amsterdam / International Business and Management Studies / Business Research

Research methods for Business

Summary of the article “How to win in an omnichannel world” by David R. Bell, Santiago Gallino and Antonio Moreno for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.

Tilburg University / Marketing Management / Marketing Channel Management

Summary of the book 'Marketing Communications' - Sixth Edition (9781292135762) Patrick de Pelsmacker, Maggie Geuens and Joeri van den Bergh. Chapter 3: How Marketing Communications Work Chapter 4: Marketing Communications Planning Chapter 7: Media Planning Cha...

Tilburg University / Marketing Management / Marketing Communication

Marketing Communications A European Perspective

Summary of the article “Forward integration into distribution: an empirical test of transaction cost analysis” by George John and Barton A. Weitz for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.

Tilburg University / Marketing Management / Marketing Channel Management

Een uitgebreide uitwerking van de stof behandeld in de werkcolleges. Zo worden bijvoorbeeld alle onderwerpen uit de \'Research Onion\' die voor ons relevant zijn uitvoerig besproken. En worden de begrippen die onder betrouwbaarheid en validiteit vallen uiteeng...

Tilburg University / Marketing Management / Business Research Technique

Research Methods for Business

Summary of the article "An international empirical analysis of the performance of manufacturers and retailers" by Marcel Corstjensa and Richard Steele for the course "Marketing Channel Management" (328244) of prof. dr. I. Geyskens at Tilburg University.

Tilburg University / Marketing Management / Marketing Channel Management

Summary of the article "Will the real channel manager please stand up" by Rolph E. Anderson, Rajiv Mehta and Alan J. Dubinsky for the course "Marketing Channel Management" (328244) of prof. dr. I. Geyskens at Tilburg University.

Tilburg University / Marketing Management / Marketing Channel Management

Summary of the article “Retailer power in the grocery industry” by Inge Geyskens for the course "Marketing Channel Management" (328244) at Tilburg University.

Tilburg University / Marketing Management / Marketing Channel Management

Summary of the article “Determinants of distribution intensity” by Gary L. Frazier and Walfried M. Lassar for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.

Tilburg University / Marketing Management / Marketing Channel Management

Summary of the book Statistical methods for Business and Economics (Gert Nieuwenhuis) chapter 5-19 and lecture slides for the course ''Statistics for premaster'' (2017). Includes explanations in both English and Dutch. Excluded: 10.2 12.3 Chebyshev Hypergeom...

Tilburg University / Marketing Management / Statistics for Premaster

Statistical methods for Business and Economics

The summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.

Tilburg University / Marketing Management / Marketing

Consumer Behavior

The summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.

Tilburg University / Marketing Management / Marketing

Consumer Behavior

The summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.

Tilburg University / Marketing Management / Marketing

Summary of chapters 2-6 of the book Consumer Behavior by Hoyer, Macinnis, Pieters (7th edition)

Tilburg University / Marketing Management / Marketing

Consumer Behavior

Hierbij een samenvatting van het inzicht gedeelte van de colleges gegeven door prof. dr. Henk Roest. Door deze kennis in de samenvatting heb ik zelf dit tentamen met een 7 weten te halen (zonder de tussentoetsen). Er wordt gebruik gemaakt van verschillende kle...

Tilburg University / Marketing Management / Marketing for Premasters

Hereby my summery of Customer Analytics in semester 4 of the schoolyear 2016-2017. The seven lectures and weblectures are discussed in this summary in English.

Tilburg University / Marketing Management / Customer Analytics

A summary of the lecture (excluding the guestlectures) given by Dr. ing. N. van de Ven.

Tilburg University / Marketing Management / Experimental Research

Hierbij een samenvatting van de hoorcolleges van Introduction to Research in Marketing gegeven vanaf januari 2017, gegeven door Prof. Dr. Els Gijsbrechts. Ieder college wordt aan de hand van de zelfde 6/7 stappen toegelicht. Combinatie van Nederlands en Engel...

Tilburg University / Marketing Management / Introduction in Marketing Research

In deze samenvatting wordt lecture 2 tot en met lecture 7 besproken. Ik heb gebruikt van verschillende kleuren om theorieën/modellen, onderzoeken, tentamen vragen en overige belangrijke dingen van elkaar te onderscheiden.

Tilburg University / Marketing Management / Marketing Communication