Marketing - Week 6 - Chapter 12, 14

How do direct and indirect channels facilitate exchange efficiences?

There are 2 major distribution problems: 1) discrepancies in quantity and 2) discrepancies in assortment. The solution is sorting activities. These are functions that let channel members divide roles and separate tasks. What are the roles and separate tasks?

How can channels help standardize transactions?

How can channels help providing customer service?

The marketing channel is a social system with its own conventions and behavior patterns. There are also behavioral issues that marketers need to understand to make effective channel decisions. What are 3 types of behavior of channel members?

How can you improve channel cooperation?

There is no single method to resolve channel conflict, but an atmosphere of cooperation can be re-established with which 2 conditions?

Channel power is the ability to influence another channel member's goal achievement. What are 2 economic sources of power?

What are 5 non-economic sources for power?

What are the options to integrate different marketing channels?

A Vertical Marketing System (VMS) is a marketing channel in which a single channel member coordinates or manages channel activities to achieve efficient, low-cost distribution aimed at satisfying target market consumers.What are the 3 kinds?

What is a conventional distribution channel?

What is the result of horizontal channel integration when an organization grows?

What are multichannel distribution systems?

What is multichannel marketing?

About what is marketing logistics (also called physical distribution)?

An important function of the marketing channel is the joint effort of all channel members to create a supply chain. What is the role of supply chain management?

What are the objectives of a logistics system?

Communication can be viewed as sharing of meaning through the transmission of information. What is marketing communication?

Every channel has a limit on the volume of information it can handle effectively which is called channel capacity. That is dertimened by?

Promotion is communication. In the product adoption proces it is important to create acceptance in the 5 stages, called the marketing funnel. Which 5 stages?

The promotional mix is the specific combination of (traditionally) advertising, personal selling, sales promotion and publicity & personal relations. Due to direct marketing and web-based communications, they are also considered separately next to digital and direct marketing, how?

Integrated Marketing Communications (IMC) is a really popular concept. What is it?

Another element that marketers should consider when they plan a promotional mix is which policy to use. What are the 2 options?

What is the position of the producer in a push and in a pull strategy?

What is digital marketing?

Digital marketing happens through digital channels, what are these?

What are the 5 principal benefits of digital marketing?

What are the 5 downsides of digital marketing?

The RACE approach looks at different activities of digital marketing, which?

It is an important part of digital marketing to end up as high as possible in the google search list. What factors play a role in this?

Why is the crux of digital marketing Search Engine Optimization (SEO)?

Key phrases are the combination of keywords used to log a query in a search engine. What is a key phrase analysis?

Search Engine Marketing (SEM) is gaining listings in the search engine results of the major search engines. What does SEM do?

What is the difference between SEO and SEm?

What are different kinds of digital marketing?

Online partnerships vary kind of relation, which kinds are included?

What is opt-in mail, used in email marketing?

What is an important aspect of social media marketing?

How is influencer outreach used in online public relations?