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Marketing - Week 5 - Chapter 10
Gebruik de 34 oefenvragen om jezelf voor te bereiden en te testen of je de leerstof kent.
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DownloadWhat does the value proposion?
Omdraaien
It helps to value the process, but also find the fit between customer perceived value and the firm's offering.
The value proposition consists of 2 parts, which?
Omdraaien
1. Customer profile
2. Profile map
The customer jobs is about customer jobs, gains and pains. What are these?
Omdraaien
- Customer job(s): what customers are trying to achieve in their lives and jobs.
- Gains: what would make customers happy and help them reach their goals?
- Pains: negative outcomes, risks and challenges related to their customer jobs.
The customer profile must be done for each segment, why?
Omdraaien
To derive pains and create gains from customer jobs.
The value map contains the gain creators, pain relievers and the services. What are these?
Omdraaien
-Gain creators: how the offerings create customer gains.
- Pain relievers: how the offerings solve the customer pains.
- The products and services: a list of offerings.
Value proposition statement guides your marketing mix. Therefore you need the value proposition canvas. What is this?
Omdraaien
This is when the value map and customer profile fit each other.
There needs to be a fit between your value proposition (value map) and the consumer segment (consumer profile). How can the 4 P's fit into the 4 C's?
Omdraaien
Price - Cost
Product - Consumer
Place - Convenience
Promotion - Communication
The more fit means?
Omdraaien
- More value matching customer segments.
- Better STP process.
- Less risk of inefficient marketing mix.
- Enables pricing leverage.
- More competitive advantage.
Ontgrendel alle 34 oefenvragen
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In winkelwagenVraag:
What does the value proposion?
Vul het antwoord in:
Controleer antwoordAntwoord:
It helps to value the process, but also find the fit between customer perceived value and the firm's offering.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
The value proposition consists of 2 parts, which?
Vul het antwoord in:
Controleer antwoordAntwoord:
1. Customer profile
2. Profile map
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
The customer jobs is about customer jobs, gains and pains. What are these?
Vul het antwoord in:
Controleer antwoordAntwoord:
- Customer job(s): what customers are trying to achieve in their lives and jobs.
- Gains: what would make customers happy and help them reach their goals?
- Pains: negative outcomes, risks and challenges related to their customer jobs.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
The customer profile must be done for each segment, why?
Vul het antwoord in:
Controleer antwoordAntwoord:
To derive pains and create gains from customer jobs.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
The value map contains the gain creators, pain relievers and the services. What are these?
Vul het antwoord in:
Controleer antwoordAntwoord:
-Gain creators: how the offerings create customer gains.
- Pain relievers: how the offerings solve the customer pains.
- The products and services: a list of offerings.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
Value proposition statement guides your marketing mix. Therefore you need the value proposition canvas. What is this?
Vul het antwoord in:
Controleer antwoordAntwoord:
This is when the value map and customer profile fit each other.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
There needs to be a fit between your value proposition (value map) and the consumer segment (consumer profile). How can the 4 P's fit into the 4 C's?
Vul het antwoord in:
Controleer antwoordAntwoord:
Price - Cost
Product - Consumer
Place - Convenience
Promotion - Communication
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
The more fit means?
Vul het antwoord in:
Controleer antwoordAntwoord:
- More value matching customer segments.
- Better STP process.
- Less risk of inefficient marketing mix.
- Enables pricing leverage.
- More competitive advantage.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Ontgrendel alle 34 oefenvragen
Koop de oefenvragen en wees voorbereid voor je volgende toets.
In winkelwagen
Leer de oefenvragen offline
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Oefenvragen makenInformatie
Marketing - Week 5 - Chapter 10
Pricing and value propositon
Aantal
34 oefenvragen
Taal
Nederlands
Gemaakt op
05-06-2024
Opleiding
Universiteit / Radboud Universiteit Nijmegen / Business Administration
Bekijk alle 34 oefenvragen
-
What does the value proposion?
It helps to value the process, but also find the fit between customer perceived value and the firm's offering. -
The value proposition consists of 2 parts, which?
1. Customer profile
2. Profile map -
The customer jobs is about customer jobs, gains and pains. What are these?
- Customer job(s): what customers are trying to achieve in their lives and jobs.
- Gains: what would make customers happy and help them reach their goals?
- Pains: negative outcomes, risks and challenges related to their customer jobs. -
The customer profile must be done for each segment, why?
To derive pains and create gains from customer jobs. -
The value map contains the gain creators, pain relievers and the services. What are these?
-Gain creators: how the offerings create customer gains.
- Pain relievers: how the offerings solve the customer pains.
- The products and services: a list of offerings. -
Value proposition statement guides your marketing mix. Therefore you need the value proposition canvas. What is this?
This is when the value map and customer profile fit each other. -
There needs to be a fit between your value proposition (value map) and the consumer segment (consumer profile). How can the 4 P's fit into the 4 C's?
Price - Cost
Product - Consumer
Place - Convenience
Promotion - Communication -
The more fit means?
- More value matching customer segments.
- Better STP process.
- Less risk of inefficient marketing mix.
- Enables pricing leverage.
- More competitive advantage. -
If a segment has different, jobs, pains and gains, what then?
-
How do we test fit and when is it enough?
-
What are 2 definitions of price?
-
Why is the (economic) pricing important?
-
What is the psychological importance of price?
-
What is customer value-based pricing?
-
What are factors influencing pricing descisions?
-
What is the difference between the internal and external price reference of customers?
-
How can buyers be characterized in the context of price?
-
Producers commonly provide intermediaries with discounts from list prices. What are the 5 categories?
-
Geographic pricing involves reductions for transport or other costs associated with the physical distance. What are uniform geographic pricing methods?
-
What is transfer pricing?
-
What is price discrimination?
-
What difference is there between price and non-price competition?
-
What is the economic value to the customer (EVC)?
-
What the 7 pricing objectives?
-
What are the 8 stages of establishing prices?
-
How are pricing objectives selected?
-
What is the assessment of target market's evaluation of price and its ability to pay?
-
How can you determinate the demand?
-
How can you analyze demand, cost and profit relationships?
-
What is the break even point?
-
Why evaluation of competitors prices?
-
How do you select a basis for pricing?
-
A pricing strategy is an approach designed to influence and determine pricing decisions. How can you select a pricing strategy?
-
How can you determine a specific price?
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