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Marketing - Week 4 - Chapter 8
Gebruik de 46 oefenvragen om jezelf voor te bereiden en te testen of je de leerstof kent.
Voorbeeld (8 van de 46 oefenvragen)
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DownloadWhat is the economic value?
Omdraaien
Addressing the needs of the customer.
How does the progress of economic value start?
Omdraaien
With commodities and goes up to experiences and transformations. In this process the commodity becomes more processed and is often costing more money.
Companies create value together with the customers, which is called co-creation. What creates the joint sphere (value creation in interaction)?
Omdraaien
The provider sphere (production) and the customer sphere (independent value creation).
The marketing mix is used to help determine a product or brands offering. You identify 4 C's to place yourself in the shoes of the customer, which 4?
Omdraaien
1. Cost
2. Consumer
3. Convenience
4. Communication
You also have the 4 P's. This is the organizations point of view. Which 4 P's?
Omdraaien
1. Price
2. Place
3. Product
4. Promotion
What is customer perceived value?
Omdraaien
How a firm's offering is perceived by a customer based on their needs, values, psychology, behavior as well als functional and economic factors.
It is also the benefits that customers see in the product or service, weighed against its price.
Do all products address a customer need?
Omdraaien
They are centered around value creation. Without a value, a company doesn't have a purpose. Value is a complicated matter but can be co-created with the customer. Sometimes companies contribute to change customer values.
Segmenting, targeting and positioning is cyclical and gathers feedback from?
Omdraaien
- Stakeholders
- Employees
- Customers
Ontgrendel alle 46 oefenvragen
Koop de oefenvragen en wees voorbereid voor je volgende toets.
In winkelwagenVraag:
What is the economic value?
Vul het antwoord in:
Controleer antwoordAntwoord:
Addressing the needs of the customer.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
How does the progress of economic value start?
Vul het antwoord in:
Controleer antwoordAntwoord:
With commodities and goes up to experiences and transformations. In this process the commodity becomes more processed and is often costing more money.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
Companies create value together with the customers, which is called co-creation. What creates the joint sphere (value creation in interaction)?
Vul het antwoord in:
Controleer antwoordAntwoord:
The provider sphere (production) and the customer sphere (independent value creation).
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
The marketing mix is used to help determine a product or brands offering. You identify 4 C's to place yourself in the shoes of the customer, which 4?
Vul het antwoord in:
Controleer antwoordAntwoord:
1. Cost
2. Consumer
3. Convenience
4. Communication
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
You also have the 4 P's. This is the organizations point of view. Which 4 P's?
Vul het antwoord in:
Controleer antwoordAntwoord:
1. Price
2. Place
3. Product
4. Promotion
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
What is customer perceived value?
Vul het antwoord in:
Controleer antwoordAntwoord:
How a firm's offering is perceived by a customer based on their needs, values, psychology, behavior as well als functional and economic factors.
It is also the benefits that customers see in the product or service, weighed against its price.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
Do all products address a customer need?
Vul het antwoord in:
Controleer antwoordAntwoord:
They are centered around value creation. Without a value, a company doesn't have a purpose. Value is a complicated matter but can be co-created with the customer. Sometimes companies contribute to change customer values.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
Segmenting, targeting and positioning is cyclical and gathers feedback from?
Vul het antwoord in:
Controleer antwoordAntwoord:
- Stakeholders
- Employees
- Customers
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Ontgrendel alle 46 oefenvragen
Koop de oefenvragen en wees voorbereid voor je volgende toets.
In winkelwagen
Leer de oefenvragen offline
Leer je de oefenvragen liever vanaf papier? Download dan de 46 oefenvragen als PDF.
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Oefenvragen makenInformatie
Marketing - Week 4 - Chapter 8
Products, services and brands
Lecture 5
Aantal
46 oefenvragen
Taal
Nederlands
Gemaakt op
05-06-2024
Opleiding
Universiteit / Radboud Universiteit Nijmegen / Business Administration
Bekijk alle 46 oefenvragen
-
What is the economic value?
Addressing the needs of the customer. -
How does the progress of economic value start?
With commodities and goes up to experiences and transformations. In this process the commodity becomes more processed and is often costing more money.
-
Companies create value together with the customers, which is called co-creation. What creates the joint sphere (value creation in interaction)?
The provider sphere (production) and the customer sphere (independent value creation). -
The marketing mix is used to help determine a product or brands offering. You identify 4 C's to place yourself in the shoes of the customer, which 4?
1. Cost
2. Consumer
3. Convenience
4. Communication -
You also have the 4 P's. This is the organizations point of view. Which 4 P's?
1. Price
2. Place
3. Product
4. Promotion -
What is customer perceived value?
How a firm's offering is perceived by a customer based on their needs, values, psychology, behavior as well als functional and economic factors.
It is also the benefits that customers see in the product or service, weighed against its price. -
Do all products address a customer need?
They are centered around value creation. Without a value, a company doesn't have a purpose. Value is a complicated matter but can be co-created with the customer. Sometimes companies contribute to change customer values. -
Segmenting, targeting and positioning is cyclical and gathers feedback from?
- Stakeholders
- Employees
- Customers -
What are products?
-
Developing a successful product requires knowledge of fundamental marketing and product concepts. What are the 2 general categories of products?
-
Consumer products can be divided into 4 categories, which?
-
Industrial or business products can be classified into 7 categories, which?
-
Besides the different categories there are 3 product levels?
-
What happens through the levels core product, actual product and augmented product?
-
What is a service?
-
Why aren't most products not a pure good or pure service?
-
What are 2 kinds of service?
-
What are 4 key rasons behind the growth of B2B services?
-
In what 4 aspects do services distinct themselves from goods?
-
What are client-based relationships?
-
What is customer contact?
-
Customer relationships and contact can happen from?
-
What is the route to customer relationships?
-
To analyze services there are 5 criteria you can use, which?
-
What is a differential advantage?
-
What are 3 additional P's/elements to the 4 P's: product, place, price, promotion?
-
To make decisions about products, decisions are made associated with branding. What is a brand?
-
What is a differentiator?
-
The brand tells a story and enlists feelings of previous customer experiences. What are parts that a brand can have?
-
What are benefits of branding?
-
Brand equity is a function of the goodwill and positive brand recognition built up over time. Brand equity consists of 4 major elements, which?
-
Brand loyalty is about how likely costumers are to choose another brand. What are the 3 degrees of brand loyalty?
-
A powerful brand has a high brand equity. In which 4 dimensions is brand strength measured?
-
What is brand value?
-
How can brands be supported?
-
Blog communities enable dynamic branding, how?
-
What is brand advocacy?
-
The brand identity prism is a unique set of brand associations reflecting what a brand stands for and the intended promise to the customer as a relationship is forged. What is included in this?
-
When it comes to brand development, a company has 4 choices, which?
-
Product strategy also involves building a product line. What is that?
-
The product length, which is the number of items in the product line can be expanded in 2 ways, which?
-
What are brand attributes?
-
What are brand values?
-
What is brand personality?
-
Brand licensing is the licensing of trademarks. What are advantages and disadvantages?
-
What do successful brands do?
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