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Marketing - Week 1 - Chapter 1, 3 en 5
Gebruik de 63 oefenvragen om jezelf voor te bereiden en te testen of je de leerstof kent.
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DownloadAccording to the book, marketing is engaging customers and managing profitable customer relationships. How this is twofold?
Omdraaien
1. Attracting new customers by promising superior value.
2. Keeping and growing current customers by delivering value and satisfaction.
What is marketing myopia?
Omdraaien
The mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products.
What is the definition of marketing due to AMA (2007)?
Omdraaien
Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.
What is the definition of marketing due to Dibb et al. (2019)?
Omdraaien
Marketing consists of individual and organizational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion and pricing of goods, services and ideas.
What is the definition of marketing due to Kotler & Armstrong (2011)?
Omdraaien
Marketing is the process by which companies engage customers, build strong relationships and create customer value in order to capture value from customers in return.
What is the primary aim of marketing?
Omdraaien
The identification of target markets and the satisfaction of these customers, now and in the future. Looking for win-win situations. Customer and seller both want something.
What is marketing orientation?
Omdraaien
A marketing-oriented organization devotes resources to the needs and buying behavior of customers, competitors' activities, strategies and of market trends and external forces.
The organization ensures its operations, personnel and capabilities are aligned to reflect these external drivers.
What is marketing?
Omdraaien
Activities that facilitate and expedite satisfying exchange relationships in a dynamic environment, through the creation, distribution, promotion and pricing of goods, services and ideas.
It's about creating, communicating and delivering value to customers and to manage these customer relationships. Customers' requirements change as their needs alter, so it is a process.
Ontgrendel alle 63 oefenvragen
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In winkelwagenVraag:
According to the book, marketing is engaging customers and managing profitable customer relationships. How this is twofold?
Vul het antwoord in:
Controleer antwoordAntwoord:
1. Attracting new customers by promising superior value.
2. Keeping and growing current customers by delivering value and satisfaction.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
What is marketing myopia?
Vul het antwoord in:
Controleer antwoordAntwoord:
The mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
What is the definition of marketing due to AMA (2007)?
Vul het antwoord in:
Controleer antwoordAntwoord:
Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
What is the definition of marketing due to Dibb et al. (2019)?
Vul het antwoord in:
Controleer antwoordAntwoord:
Marketing consists of individual and organizational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion and pricing of goods, services and ideas.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
What is the definition of marketing due to Kotler & Armstrong (2011)?
Vul het antwoord in:
Controleer antwoordAntwoord:
Marketing is the process by which companies engage customers, build strong relationships and create customer value in order to capture value from customers in return.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
What is the primary aim of marketing?
Vul het antwoord in:
Controleer antwoordAntwoord:
The identification of target markets and the satisfaction of these customers, now and in the future. Looking for win-win situations. Customer and seller both want something.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
What is marketing orientation?
Vul het antwoord in:
Controleer antwoordAntwoord:
A marketing-oriented organization devotes resources to the needs and buying behavior of customers, competitors' activities, strategies and of market trends and external forces.
The organization ensures its operations, personnel and capabilities are aligned to reflect these external drivers.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
What is marketing?
Vul het antwoord in:
Controleer antwoordAntwoord:
Activities that facilitate and expedite satisfying exchange relationships in a dynamic environment, through the creation, distribution, promotion and pricing of goods, services and ideas.
It's about creating, communicating and delivering value to customers and to manage these customer relationships. Customers' requirements change as their needs alter, so it is a process.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Ontgrendel alle 63 oefenvragen
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Oefenvragen makenInformatie
Marketing - Week 1 - Chapter 1, 3 en 5
Radboud University Nijmegen
Principles of Marketing
Aantal
63 oefenvragen
Taal
Nederlands
Gemaakt op
01-06-2024
Opleiding
Universiteit / Radboud Universiteit Nijmegen / Business Administration
Bekijk alle 63 oefenvragen
-
According to the book, marketing is engaging customers and managing profitable customer relationships. How this is twofold?
1. Attracting new customers by promising superior value.
2. Keeping and growing current customers by delivering value and satisfaction. -
What is marketing myopia?
The mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products. -
What is the definition of marketing due to AMA (2007)?
Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. -
What is the definition of marketing due to Dibb et al. (2019)?
Marketing consists of individual and organizational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion and pricing of goods, services and ideas.
-
What is the definition of marketing due to Kotler & Armstrong (2011)?
Marketing is the process by which companies engage customers, build strong relationships and create customer value in order to capture value from customers in return. -
What is the primary aim of marketing?
The identification of target markets and the satisfaction of these customers, now and in the future. Looking for win-win situations. Customer and seller both want something. -
What is marketing orientation?
A marketing-oriented organization devotes resources to the needs and buying behavior of customers, competitors' activities, strategies and of market trends and external forces.
The organization ensures its operations, personnel and capabilities are aligned to reflect these external drivers. -
What is marketing?
Activities that facilitate and expedite satisfying exchange relationships in a dynamic environment, through the creation, distribution, promotion and pricing of goods, services and ideas.
It's about creating, communicating and delivering value to customers and to manage these customer relationships. Customers' requirements change as their needs alter, so it is a process. -
What is the marketing environment?
-
What is a marketing concept?
-
Why is marketing complex?
-
What is value for a manufacturer?
-
What is good profit?
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What is bad profit?
-
What are benefits?
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What are sacrifices?
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What is customer satisfaction?
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Creating value only happens by exchange. What is exchange?
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On which 4 conditions can exchange take place?
-
What is C2C communications?
-
What is social marketing?
-
What is critical marketing?
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What is customer-engagement marketing?
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What is consumer-generated marketing?
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What is the share of customer?
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What is customer equity?
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What does creating value for customers means?
-
Some customers are more profitable than others, that's why companies classify them in 4 categories, which?
-
What is a mission statement?
-
What are 3 questions for the mission statement?
-
What is a vision statement?
-
What is a corporate strategy?
-
What does the Ansoff matrix?
-
An organization can choose one or more competitive strategies as the basis for its strategic objectives. They include?
-
What are the 4 main strategies to use for growth?
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What are the 3 forms of diverisification?
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What are the 3 possible directions of growth?
-
What is the microenvironment?
-
What are the actors in the environment?
-
What is micro marketing environment?
-
What is the macroenvironment?
-
What is the marketing environment?
-
What happens with environment scanning?
-
What is an environmental analysis?
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What are the 2 approaches in responding to environmental forces?
-
What are the 4 levels of competition?
-
What are the 6 forces?
-
The economic and competitive forces. What are the important terms of those?
-
What do you use to have a bird's eye view (internal or external)?
-
What do you use for the marketing environment (external)?
-
What do you use for the growth share across offering (offering level)?
-
A product is a good, service or idea, what does that mean?
-
What is the marketing process?
-
What are the 3 things that makes marketing important?
-
It is important to sell value for the customer. What is the customer value?
-
What is the buyer behavior model?
-
What factors influence consumer behavior?
-
What are the 4 types of buying behavior?
-
What are the steps of the buying decision-making procesS?
-
What shows the customer journey?
-
What are the 5 stages of product adoptation?
-
What are the people through the phases who adopt the product?
-
What characteristics influence the rate of adoptation?
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