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Organization and Environment - Week 2 - Chapter 4: Positioning School
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DownloadThe positioning school accepted most of the premises from the planning and the design school but added 2 things, which?
Omdraaien
1. Emphasizing the importance of strategies themselves, not just the process. In the positioning school strategy equals positions.
2. It opened the prescriptive side to substantial investigation.
What was the revolutionary idea of the positioning school?
Omdraaien
That only certain strategies, such as positions in the economic marketplace, are desirable in any given industry.
What is the idea of the positioning school that is in contradiction with the planning and design school?
Omdraaien
Organizations want to occupy positions that can be defended against competitors.
Positions with the ease of defense enjoy higher profits, more resources and more possibilities to expand.
They set a limit on possible strategies.
What is the belief of the positioning school?
Omdraaien
The determinism of the environment.
Which means there will be dictated what to do to create a competitive advantage within a certain institutional environment/market.
What are premises of the positioning school?
Omdraaien
- Strategy making is a controlled, conscious process that creates deliberate strategies.
- Strategies are not unique, it is a position.
- Strategies are full-blown, deliberate, formalized and afterward implemented.
- Useful in stable environments.
- Focus from strategy formation to content of strategy.
- Statistical analysis of industry conditions - drove strategic position - organizational structure.
- Limited number of generic strategies.
- Only certain strategies or positions are desirable in any given industry.
- Strategies are generic, identifiable positions in the marketplace.
- Analysts play an important role in the process, but still CEO is main strategist.
What is the route the positioning school takes in the strategy process?
Omdraaien
1. Industry structure
2. Strategic position
3. Organizational structure
What are 3 different 'waves' of the positioning school?
Omdraaien
1.. The early military writings.
2. The 'consulting imperatives' of the 1970's.
3. The recent work on empirical propositions, especially in the 1980's.
What happend in the first wave: the early military writings?
Omdraaien
In the military, different strategies are matched to specific conditions to create maxims (general rules of conduct).
To design an effective strategy, consider the environment and the behavior of competitors.
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The positioning school accepted most of the premises from the planning and the design school but added 2 things, which?
Vul het antwoord in:
Controleer antwoordAntwoord:
1. Emphasizing the importance of strategies themselves, not just the process. In the positioning school strategy equals positions.
2. It opened the prescriptive side to substantial investigation.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
What was the revolutionary idea of the positioning school?
Vul het antwoord in:
Controleer antwoordAntwoord:
That only certain strategies, such as positions in the economic marketplace, are desirable in any given industry.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
What is the idea of the positioning school that is in contradiction with the planning and design school?
Vul het antwoord in:
Controleer antwoordAntwoord:
Organizations want to occupy positions that can be defended against competitors.
Positions with the ease of defense enjoy higher profits, more resources and more possibilities to expand.
They set a limit on possible strategies.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
What is the belief of the positioning school?
Vul het antwoord in:
Controleer antwoordAntwoord:
The determinism of the environment.
Which means there will be dictated what to do to create a competitive advantage within a certain institutional environment/market.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
What are premises of the positioning school?
Vul het antwoord in:
Controleer antwoordAntwoord:
- Strategy making is a controlled, conscious process that creates deliberate strategies.
- Strategies are not unique, it is a position.
- Strategies are full-blown, deliberate, formalized and afterward implemented.
- Useful in stable environments.
- Focus from strategy formation to content of strategy.
- Statistical analysis of industry conditions - drove strategic position - organizational structure.
- Limited number of generic strategies.
- Only certain strategies or positions are desirable in any given industry.
- Strategies are generic, identifiable positions in the marketplace.
- Analysts play an important role in the process, but still CEO is main strategist.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
What is the route the positioning school takes in the strategy process?
Vul het antwoord in:
Controleer antwoordAntwoord:
1. Industry structure
2. Strategic position
3. Organizational structure
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
What are 3 different 'waves' of the positioning school?
Vul het antwoord in:
Controleer antwoordAntwoord:
1.. The early military writings.
2. The 'consulting imperatives' of the 1970's.
3. The recent work on empirical propositions, especially in the 1980's.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
Vraag:
What happend in the first wave: the early military writings?
Vul het antwoord in:
Controleer antwoordAntwoord:
In the military, different strategies are matched to specific conditions to create maxims (general rules of conduct).
To design an effective strategy, consider the environment and the behavior of competitors.
Jouw antwoord:
input text value
Vraag opnieuw antwoorden
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Organization and Environment - Week 2 - Chapter 4: Positioning School
Radboud University
Aantal
48 oefenvragen
Taal
Nederlands
Gemaakt op
27-05-2024
Opleiding
Universiteit / Radboud Universiteit Nijmegen / Business Administration / Organisation and Environment
Bekijk alle 48 oefenvragen
-
The positioning school accepted most of the premises from the planning and the design school but added 2 things, which?
1. Emphasizing the importance of strategies themselves, not just the process. In the positioning school strategy equals positions.
2. It opened the prescriptive side to substantial investigation. -
What was the revolutionary idea of the positioning school?
That only certain strategies, such as positions in the economic marketplace, are desirable in any given industry. -
What is the idea of the positioning school that is in contradiction with the planning and design school?
Organizations want to occupy positions that can be defended against competitors.
Positions with the ease of defense enjoy higher profits, more resources and more possibilities to expand.
They set a limit on possible strategies. -
What is the belief of the positioning school?
The determinism of the environment.
Which means there will be dictated what to do to create a competitive advantage within a certain institutional environment/market. -
What are premises of the positioning school?
- Strategy making is a controlled, conscious process that creates deliberate strategies.
- Strategies are not unique, it is a position.
- Strategies are full-blown, deliberate, formalized and afterward implemented.
- Useful in stable environments.
- Focus from strategy formation to content of strategy.
- Statistical analysis of industry conditions - drove strategic position - organizational structure.
- Limited number of generic strategies.
- Only certain strategies or positions are desirable in any given industry.
- Strategies are generic, identifiable positions in the marketplace.
- Analysts play an important role in the process, but still CEO is main strategist. -
What is the route the positioning school takes in the strategy process?
1. Industry structure
2. Strategic position
3. Organizational structure -
What are 3 different 'waves' of the positioning school?
1.. The early military writings.
2. The 'consulting imperatives' of the 1970's.
3. The recent work on empirical propositions, especially in the 1980's. -
What happend in the first wave: the early military writings?
In the military, different strategies are matched to specific conditions to create maxims (general rules of conduct).
To design an effective strategy, consider the environment and the behavior of competitors. -
The positioning school is the most prescriptive thought that is still active, how can you recognize this?
-
What emphasized Sun Tzu (400 b.c.) in the 'Art of War'?
-
What was Clausewitz (1800) 'on war' method for Napoleon's strategy and what was the friction?
-
What was the 'consulting imperative' of the 70s?
-
The Boston Consulting Group (BCG) saw market share as holy grail. What were the 2 techniques used?
-
The recent work on empirical propositions (especially in the 80s) focused more on causal effects, from the environment on the organization. What was the idea of this?
-
Porter created 3 models, which?
-
Porter's generic strategies consisted of 2 competitive advantages (lower cost or differentiation) and 2 competitive scopes (broad and narrow target) to create?
-
Porter's value chain consisted of?
-
Positioning school research can be divided into?
-
What are 4 kinds of positioning school research?
-
What are critiques on the positioning school?
-
What is the context of the positioning school?
-
What is the contribution of the positioning school?
-
What would make the positioning school stronger?
-
What is positioning?
-
What is the key point of the positioning school?
-
What was Porter's view on strategy?
-
What were Porter's defensive strategies?
-
What was a disadvantage of Porter's defensive strategies?
-
Roberts (2005) proposed that by taking a pro-active analysis of (potential) rivals a firm can anticipate rival's moves and act before they strike.
This made the defensive marketing model. What components are the strategies based on? -
What strategies do the components form?
-
What is a positive strategy?
-
What is a parity strategy?
-
What is an inertial strategy?
-
What is a retarding strategy?
-
The game theory matches the positioning school. It is a useful manner to examine competition and cooperation within small groups of firms. What is it about?
-
What is the prisoners dilemma?
-
What is the deadweight loss?
-
There are many anti-collusion laws and agreements, but it still happens. What kinds of collusion are there?
-
What is in summary the positioning school?
-
Who is the central actor?
-
How is the strategy formed?
-
What is most important?
-
How is the environment viewed?
-
Complex or simple strategies?
-
Loose collection of components or tightly integrated?
-
Unique or generic strategies?
-
How does the organization change?
-
Fits best with which organization?
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