BUS 101 Final Exam Pool asssignment latest update

Which of the following indicates a customer orientation?

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When Pepsi decides to develop a new product, it creates the product itself, determines the price the new product will sell for, decides how to distribute the product to consumers, and develops a promotion campaign to inform the market of the new product. Pepsi has created a(n)

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When Food Lion grocery stores offer milk and eggs at all of its locations, it is providing customers with utility

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In the 1920s, producers had to shift to a new sales orientation, which was characterized by all of the following except

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Between the 1920s and the 1950s, business had a strong orientation, in which emphasis was placed on increased advertising, enlarged sales forces, and occasionally high-pressure selling techniques.

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CRM technology allows companies to make an investment in building long-term relationships with their customers.

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Coca-Cola wants to determine how popular its new soft drink will be before launching it nationwide. What will Coca-Cola most likely use?

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During the 1950s, the marketing concept began to develop as business managers recognized that they were not primarily producers or sellers but rather were in the business of

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