Tag: marketing analytics

FULL summary of all the exam material of the course Marketing Metrics, (6314M0343Y). Includes all the notes of the lectures which is the main material for the exam. This is a business elective for those students part of the MSc Business Administration at U...

Universiteit van Amsterdam / Business Administration / Marketing Metrics

The best complete summary of all lectures and selected readings for Companies, Brands, and Consumers (EBM215A05) in Semester 1A of the Marketing Analytics and Data Science program at RUG. Enhanced with a dynamic table of contents and meticulous organizatio...

Rijksuniversiteit Groningen / Marketing / Companies, Brands, and Consumers

The best complete summary for Data Engineering for MADS (EBM213A05), it includes: Lectures, Readings & Book Chapters (Mandatory + Optional), Weekly Quizzes and the latest Practice Exam. Enhanced with a dynamic table of contents and meticulous organization ...

Rijksuniversiteit Groningen / Marketing / Data Engineering for MADS

Creating Value with Data Analytics in Marketing

The best summary of ALL READINGS for Data Engineering for MADS (EBM213A05). Includes both mandatory and optional papers and book chapters. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of prof...

Rijksuniversiteit Groningen / Marketing / Data Engineering for MADS

Creating Value with Data Analytics in Marketing

The best summary of ALL LECTURES for Data Engineering for MADS (EBM213A05). Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summary is donated to local Groningen NGOs, as wel...

Rijksuniversiteit Groningen / Marketing / Data Engineering for MADS

Creating Value with Data Analytics in Marketing

The best complete summary for Data Science Methods for MADS (EBM215A05), it includes: All Lectures and the latest Practice Exam. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from th...

Rijksuniversiteit Groningen / Marketing / Data Science Methods for MADS

The best complete summary for Market Models for MADS (EBM077A05), it includes: Lectures, Readings & Book Chapters, Weekly Quizzes and 3 Practice Exams. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying....

Rijksuniversiteit Groningen / Marketing / Market Models

Modeling Markets

The best complete summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: Lectures, Readings (Mandatory + Optional), Team Assignment Case 1 and 2 and the latest Exam. Enhanced with a dynamic table of contents and meticulo...

Rijksuniversiteit Groningen / Marketing / Retail & Omnichannel Marketing

The best readings summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Readings (Mandatory + Optional), Team Assignment Case 1 and 2. Enhanced with a dynamic table of contents and meticulous organization for readab...

Rijksuniversiteit Groningen / Marketing / Retail & Omnichannel Marketing

The best lecture summary for Retail & Omnichannel Marketing for MADS and Marketing Management, it includes: All Lectures. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 100% of profit from this summ...

Rijksuniversiteit Groningen / Marketing / Retail & Omnichannel Marketing

The best complete summary for Statistical Learning in Marketing for MADS (EBM214A05), it includes: All Lectures and an extensive step-by-step guide for Team Assignment 1. Enhanced with a dynamic table of contents and meticulous organization for readability...

Rijksuniversiteit Groningen / Marketing / Statistical Learning in Marketing

The best extensive step-by-step guide for Team Assignment 1 for Statistical Learning in Marketing for MADS. It includes: Code, Output, Explanation, Interpretation and Extra Tips. 100% of profit from this guide is donated to local Groningen NGOs, as well as...

Rijksuniversiteit Groningen / Marketing / Statistical Learning in Marketing

Summary of the required readings and articles for the course customer models at the university of Groningen: - Modeling markets by Leeflang et al. (2015): Chapter 1, 2, 8 (p.261-278, 285-288), 9 (p.322-325) - Advanced individual demand models by Fok (2017)...

Rijksuniversiteit Groningen / Marketing / Customer Models

Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behav...

Rijksuniversiteit Groningen / Marketing / Digital Marketing Intelligence

Summary for the course Market Models at the University of Groningen, included in the master's programme Marketing Analytics and Data Science. The summary includes the required chapters of the book Modeling Markets by Leeflang et al.: Chapter 1 until 6.3. I...

Rijksuniversiteit Groningen / Marketing / Market Models

Modeling Markets door Leeflang

This summary contains part of the book: Marketing Models: Multivariate Statistics and Marketing Analytics (4th edition), written by Dr. Dawn Iacobucci. It contains the complete chapters: 1, 2, 3, 4, 6, 7, 9 and partly chapter 8 (ANOVA). including all the s...

Wageningen University / Management, Economics and Consumer Studies / Advanced Management and Marketing

marketing models multivariate statistics and marketing analytics door Dr. Dawn Iacobucci

Hereby a extensive summary of Marketing Channel Management for the Marketing Management master at Tilburg University, teached by Prof. dr. I Geyskens.

Tilburg University / Marketing Management / Marketing Channel Management

A very comprehensive summary of the colleges of Brand Management from school year 2017-2018. Een zeer uitgebreide samenvatting van de colleges van Brand Management van schooljaar 2017-2018.

Tilburg University / Marketing Management / Brand management

Hierbij een samenvatting van de hoorcolleges van Introduction to Research in Marketing gegeven vanaf januari 2017, gegeven door Prof. Dr. Els Gijsbrechts. Ieder college wordt aan de hand van de zelfde 6/7 stappen toegelicht. Combinatie van Nederlands en E...

Tilburg University / Marketing Management / Introduction in Marketing Research

Hereby my summery of Customer Analytics in semester 4 of the schoolyear 2016-2017. The seven lectures and weblectures are discussed in this summary in English.

Tilburg University / Marketing Management / Customer Analytics