Summary of all articles for the course Strategic Decision-Making in Marketing. The following articles are included: 1.1. Market orientation, customer value, and superior performance Slater & Narver 1994 1.2. Closing the marketing capabilities gap Day 201...
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Linking brand equity to customer equity' by Leone, Rao, Keller, Luo, McAlister & Srivastava (2006) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Undervalued or overvalued customers: capturing total customer engagement value' by Kumar et al. (2010) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Successful customer value management: Key lessons and emerging trends' by Verhoef & Lemon (2013) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the case 'Danones affair in China'. Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesSummary of the article 'Success factors for managing international joint ventures: a review and an integrative framework' by Nippa, Beechler & Klossek (2007) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesVerkoop en verdien aan je studiedocumenten. Upload vandaag je samenvatting en help de vele studenten die dagelijks zoeken naar jouw documenten. Gebruikers hebben al meer dan €315.000,00 verdiend.
Document uploadenSummary of the article 'Learning to manage international joint ventures' by Glaister, Husan & Buckley (2003) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesSummary of the article 'Unlock the mysteries of your customer relationships' by Avery, Fournier & Wittenbraker (2014) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Customer centricity: the construct and the operational antecedents' by Lamberti (2013) Course: Strategic Decision-Making in Marketing Note from lecturer: focus on 588-601. Therefore, only these pages are included in this summary.
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Customer intimacy and other value disciplines' by Treacy & Wiersema (1993) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'The temporal effects of relative and firm-level absorptive capacity on interorganizational learning' by Schildt, Keil & Maula (2012) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesSummary of the article 'Can a firm find the balance between openness and secrecy? Towards a theory of an optimum level of disclosure' by Contractor (2019) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesSummary of the article 'Unintentional, unavoidable, and beneficial knowledge leakage from the multinational enterprise' by Inkpen, Minbaeva & Tsang (2019) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesSummary of the article 'Family firms and the choice between wholly owned subsidiaries and joint ventures: a transaction costs perspective' by Sestu & Majocchi (2018) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesSummary of the article 'Limits to international entry mode learning in SMEs' by Schwens, Zapkau, Brouthers & Hollender (2018) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesSummary of the article 'Institutional, cultural and transaction cost influences on entry mode choice and performance' by Brouthers (2013) Course: International Strategic Alliances
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesSamenvatting Organisatie en Management van hoofdstuk 5, 6 & 7.
Hanzehogeschool Groningen / Technische Bedrijfskunde / Organisatie en ManagementSamenvatting fysiologie hoofdstuk 4, 7, 8 & 9 uit het boek anatomie en fysiologie een inleiding.
De Haagse Hogeschool / Bewegingstechnologie / FysiologieSummary of the article 'The impact of incomplete typeface logos on perceptions of the firm' by Hagtvedt (2011) Course: Strategic Decision-Making in Marketing
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in MarketingSummary of the article 'Fluency of pharmaceutical drug names predicts perceived hazardousness, assumed side effects and willingness to buy' by Dohle & Siegrist (2014)
Rijksuniversiteit Groningen / Strategic Innovation Management / Strategic Decision-Making in Marketing