Summary of the article 'If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect' by Wright, Da Costa Hernandez, Sundar, Dinsmore & Kardes (2013) Course: Strategic Decision-Making in Marketing
Summary of the article 'Automatic effects of brand exposure on motivated behavior: how Apple makes you think different' by Fitzsimons, Chartrand & Fitzsimons (2008) Course: Strategic Decision-Making in Marketing
Summary of the article 'How to manage alliances strategically' by Hoang & Rothaermel (2016) Course: International Strategic Alliances
Summary of the article 'Alliance portfolio internationalization and firm performance' by Lavie & Miller (2008) Course: International Strategic Alliances
Complete samenvatting van alle lesstof voor het tentamen Neuropsychologie van de pre-master Orthopedagogiek (SPO/ Rijksuniversiteit Groningen). De samenvatting bestaat uit: H1 t/m H5 en H8 van het boek 'Developmental Neuropsychology, A Clinical Aproach', A...
Volledige samenvatting van het vak Inleiding onderzoek, dat gegeven wordt tijdens de pre-master Orthopedagogiek/ Onderwijskunde van het SPO/ de RUG in Groningen. Het betreft een samenvatting over H1 en H2 van het boek 'Onderzoeksmethoden', H1 t/m H5 (van H...
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Document uploadenLecture notes of Empirical research project, third year international business course at the RUG
Lecture notes of the 7 lectures of Introduction to International Business at the RUG, first year course
Summary of Introduction to International Business of a first year IB course at the Rijksuniversiteit Groningen (RUG)
Organizational Behaviour Lecture Notes, first year of International Business at the RUG (Rijksuniversiteit Groningen)
Een uitgebreide samenvatting van het boek 'Wiskunde voor de statistiek', geschreven door W.M. Franken en R.A. Bouts. Alle hoofdstukken komen uitgebreid aan de orde met onder andere: verzamelingen binnen de wiskunde, bewerkingen als optellen; aftrekken; ver...
Summary of the article 'From the editors: for the lack of a boilerplate: tips of writing up (and reviewing) qualitative research' by Pratt (2009) Course: Research & Skills Study: MSc. Business Administration - Strategic Innovation Management
Summary of the article 'Institutional environment and the mechanisms of governance: the impact of intellectual property protection on the structure of inter-firm alliances' by Oxley (1998) Course: International Strategic Alliances
Summary of the article 'Governance structures in strategic alliances: transaction cost versus resource-based perspective' by Chen & Chen (2003) Course: International Strategic Alliances
Summary of the article 'Does familiarity breed trust? The implications of repeated ties for contractual choice in alliances' by Galati (1995) Course: International Strategic Alliances
Summary containing all articles required for the course Research & Skills for MSc BA. This summary includes the following articles: 1.1. What theory is not Sutton & Staw 1995 2.1. From the editors: qualitative research and the Academy of Management Jo...
Summary of the article 'Using grounded theory as a method for rigorously reviewing literature' by Wolfswinkel, Furtmueller & Wilder (2013) Course: Research & Skills Study: MSc. Business Administration - Strategic Innovation Management
Summary of the article 'SWOT analysis: its time for a product recall' by Hill & Westbrook (1997) Course: Strategic Decision-Making in Marketing
Summary of the article 'Success factors in new ventures: a meta-analysis' by Song, Podoynitsyna, van der Bij & Halman (2008) Course: Research & Skills
Slides and personal notes of all 7 lectures of International Strategic Management