Summary - Article - How firms capture value from their innovations by James, Leiblein & Lu (2013) Course: Capturing Value from Innovation Study: Strategic Innovation Management
Summary - Article - Inventors and invention processes in Europe: Results from the PatVal-EU survey by Giuri et al. (2007) Course: Capturing Value from Innovation Study: Strategic Innovation Management
Summary of the article 'Undervalued or overvalued customers: capturing total customer engagement value' by Kumar et al. (2010) Course: Strategic Decision-Making in Marketing
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