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This summary contains notes of lecture slides and the textbook Principles of Marketing, of the module Marketing 1 and 2. These modules are part of the course International Business Parttime of the International Business School of Amsterdam. The following...
Summary Principles of Marketing, all information needed for the final test is here, everything from the slides, lectures and the book that you need to know. This document is all you need to get a good grade from Marketing 1.
Summary Marketing, Principles of Marketing, all information for Marketing 1 Midterm, everything you need to know about marketing for the midterm is in here, all information from the book, slides and lecture is in here
A summary for the course International Marketing for first years of the studies International Business of the Rijksuniversiteit Groningen. It covers all chapters relevant for the final exam, of the latest edition of the Principles of Marketing book (eight...
Marketing mix: Branding and P of Product (Ch. 8, 9 + Ch. 19 pp. 566 bottom-569 top) Marketing mix: P of Pricing (Ch. 10, 11 + Ch. 19 p. 571) Marketing mix: P of Place (Ch. 12 + Ch. 19 p. 572 + article 2) Marketing mix: P of Promotion (Ch. 14, 15, 16 pp. 47...
Summary about the article 2 named : Nam, Hyoryung, and P. K. Kannan, 2020, Digital environment in global markets: cross-cultural implications for evolving customer journeys, Journal of International Marketing 28, no. 1, 28-47. Digital technologies and dig...
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Document uploadenMain element to keep in mind regarding the chapter 1, 2, 3, 5, 7, 18, 19 of the book Principles of MARKETING by Philip Kotler. A sum up of the main figures and informations for the mid term exam
In this chapter, we take a closer look at the most important element of the marketplacecustomers. The aim of marketing is to engage customers and affect how they think and act. To affect the whats, whens, and hows of buyer behavior, marketers must first...
In this chapter, we dig deeper into steps two and three of that the marketing process: designing customer valuedriven marketing strategies and constructing marketing programs. First, we look at the organizations overall strategic planning, which guid...
Summary of the Chap 18 of the book Principle of marketing by Kotler and Amstrong. This talk about the global marketplace. Good marketing companies win, keep, and grow customers by understanding customer needs, designing customer value driven marketing ...
In this chapter, we extend these fundamentals to global marketing. Although weve discussed global topics in each previous chapterits difficult to find an area of marketing that doesnt contain at least some international elementshere well ...
This chapter looks further into key customer valuedriven marketing strategy decisions dividing markets into meaningful customer groups (segmentation), choosing which customer groups to serve (targeting), creating market offerings that best serve targete...
This first chapter introduces you to the basic concepts of marketing. We start with the question: What is marketing? Simply put, marketing is engaging customers and managing profitable customer relationships. The aim of marketing is to create value for cu...
In this chapter, well begin digging deeper into the first step of the marketing processunderstanding the marketplace and customer needs and wants. In this chapter, youll see that marketing operates in a complex and changing environment. Other acto...
All chapters are summarized and shown in a clear and easy to understand fashion. Each chapter is easy to natigate to and shown in the appendix. Only the most important elements were summarized. Saves over 500 pages of reading.
Uitgebreide samenvatting van hoofdstuk 1 t/m 7 van het boek 'Principles of Marketing' van Philip Kotler.
Principles of Marketing by Gary Armstrong and Philip Kotler Chapter 1, 2, 3, 5, 7, 18, 19 International Business
Summary based on "principles of Marketing" by Kotler and Armstrong 17th edition for the subject Marketing for E&BE. Chapters 1-3, 5-12, 14-16, 18, 19.
Hey everyone, this is my summary of the book Principles of Marketing the 17th (global edition) by Kotler. It includes chapter 1,2,3,5,7,18 (I followed the exam material from my university). All information is from the book and images contain sources. I hop...