A complete 4th year thesis dissertation from Saxion University Tourism Management. Subject: a large European hotelchain wants a successful e-marketing strategy and implementation plan. There is a large theoretical basis and fieldresearch. All fieldresearch...
Thesis e-marketing strategy design & implementation European hotel for better occupancyThis thesis was written in the fall of 2019 and discusses the optimalisation of the online customer journey for a large online website. The company specializes in designing physical journals that can be customized by anyone. The problem: potential customer...
Online marketing plan improving customer journeyDissertation / Thesis. Management of projects in international organizations- the impact of cultural factors on management in international enterprises: The case of Germany and China. Case studies, surveys. 18167 words including references
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