WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT 2024 comprehensive//graded A+
In which three ways does business-buying behavior differ from consumer-buying behavior? ✔️✔️correct answer-A group or committee often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own preferences
Which three factors suggest a product should be marketed as a specialty product? ✔️✔️correct answer-Priced high
Purchased infrequently
Available from a small number of retail outlets
With which two types of products does a marketing strategy rely on advertising more than personal selling? ✔️✔️correct answer-Accessories to primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an insect repellent as well.In which three product life cycle extension strategies did this company engage? ✔️✔️correct answer-Adding new users, finding new uses for the product, increasing frequency of use
Which two key elements does an effective organization include? ✔️✔️correct answer-Human Interaction & Structure
Why does a line organization structure function most effectively in a crisis situation? ✔️✔️correct answer-It establishes a direct flow of authority
A company might divide itself into smaller groups that best match the types of customers it serves. What is this an example of? ✔️✔️correct answer-Departmentalization
Which primary driver does management use for an organization's structure? ✔️✔️correct answer-Achievement of company goals
Which step in the organizing process results in management grouping work activities into units within the organization? ✔️✔️correct answer-Departmentalization
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