Which one of the following is most associated with informational social influence?
[1 mark]
Marks for this question: AO1 = 1
C
Using your knowledge of minority influence processes, explain two ways in
which Saminacould convince the other students in the debating society to
agree with her.
[4 marks]
Marks for this question: AO2 = 4
For each way award marks as follows:
2 marks for a clear, coherent explanation with some elaborated application.
1 mark for a limited, muddled explanation.
Possible content:
Samina could demonstrate consistency by not deviating from her view that drugs
should not belegalised – she could point out that this is a view she has held for
many years
Samina could demonstrate commitment by defending her view that drugs should not be
legalised through some personal investment – for instance, offering to speak in
assembly about the dangers ofdrugs. This will draw more attention to her case
(augmentation principle)
Samina should demonstrate flexibility by adapting her view/accepting other valid
counterarguments.Perhaps some ‘softer’ drugs could be decriminalised, rather than
legalised
over time, the rest of the debating society may become ‘converted’ (snowball effect) –
for example, ifSamina makes her case particularly well
credit other valid points, eg persistence, confidence.
0 2
0 1
MARK SCHEME – A-LEVEL PSYCHOLOGY – 7182/1 – JUNE 2020
7
There are no marks for simply listing, eg consistency,
commitment, flexibility.If more than two ways are presented the
best two should be credited.
MARK SCHEME – A-LEVEL PSYCHOLOGY – 7182/1 – JUNE 2020
5
Explain how Asch’s conformity research illustrates one of these features of science.
[3 marks]
Marks for this question: AO2 = 3
3 marks for a clear, elaborated explanation of how Asch’s conformity research
illustrates the chosenfeature – must be explicit contextualisation.
2 marks for an explanation with some elaboration. Contextualisation may be implicit.
1 mark for a limited or muddled explanation.
Possible content:
replicability – Asch’s studies had standardised procedures (eg the number of
confederates; length oflines etc) which meant that they could be repeated/replicated to
assess consistency/reliability of the findings; this increased the validity of the
conclusions drawn
theory construction – Asch’s findings led to the development of explanations/theories of
conformity, egthat people will conform to group pressure to avoid ridicule (normative
social influence)
hypothesis testing – Asch’s research tested the assumption that naive participants woul
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