INSIDE LVMH FINAL EXAM QUESTIONS AND ANSWERS

INSIDE LVMH FINAL EXAM
QUESTIONS AND
ANSWERS
What business sector generated the highest share
of revenues in 2021? - ✔✔✔✔fashion & leather
goods
How many stores does LVMH manage? -
✔✔✔✔5,500
Which was the first Perfume launched in 1947 by
Christian Dior? - ✔✔✔✔Miss Dior
What are the key drivers for selective retailing
maisons? - ✔✔✔✔- Constant innovation
-Personalisation of relationships
-Transforming shopping in a unique experience
Select the latest Maison who joined the LVMH
Watches & Jewelry division. - ✔✔✔✔Tiffany & Co
Among the following activities, which one(s) can you
find in the other activities sector ? - ✔✔✔✔- Culture
-Art
-Lifestyle
-Hospitality
Which is the latest Maison created in the Perfumes
& Cosmetics division? - ✔✔✔✔STELLA by Stella
McCartney
How many Maison are these with in the LVMH
Group? - ✔✔✔✔More than 75
How many employees work at LVMH? -
✔✔✔✔175,000
Eminete is a new Maison of the Wine & Spirits
division and offers high qualitative. - ✔✔✔✔Rum
What are the core values of LVMH? - ✔✔✔✔-
Creativity & Innovation
-Entrepreneurial Spirit
-Quest for excellence
-Sense of commitment
According to Bain & Company, by 2025 online sales
will represent - ✔✔✔✔More than 30% of the luxury
sales
Select the appropriate sentences related to LVMH
omnichannel strategy - ✔✔✔✔- Omnichannel is a
client - centric approach aimed at providing a
consistent, qualitative, and seamless customer
experience across all channels and geographic.
- Establishlising a smooth omnichannel customer
experience requires cross collaboration across all
teams, departments, and through all activities from
warehouses to stores.
Looking at distribution, is Brick and Mortar still
important part of the luxury story? - ✔✔✔✔Yes
Which of the following statements are part of the 6
pillars of the LVMH business model? - ✔✔✔✔-
Sustaining savior faire
- Creating synergies
- Balance across business segments and locations
- Decentralized organization
Which characteristics may help to measure the
luxuriousness of an offer? - ✔✔✔✔- Price
- Quality
- Scarcity
- Signed by brands
What challenges can you be faced with when
innovating in the luxury sector? - ✔✔✔✔- Integrating
the human sensibility within innovation
- Finding the right pace of innovation implementing
all of the newest tech innovations quickly
How are eco-conscious customers adapting their
consumption? - ✔✔✔✔- Rediscovering vintage
products
-Rethinking the products as a service (rental) and
not only a good to own
Consumers place a greater value on customised
products because it answers their need for
uniqueness - ✔✔✔✔True
From creating value to expressing value-what are
the key principles of luxury? - ✔✔✔✔- Consumers
have a range of consumption motivations
- Consumers tend to express their values through
the brands they select
- Brands can become powerful personal branding
tools as they project clear and strong values
- Brands can deliver higher perceived value to their
customers by expressing own values.
What is one of the most important dimensions of
Luxury for Serge Carreira? - ✔✔✔✔True
Emotional value... - ✔✔✔✔is about the ability of
brands to create affective responses all the way to
strong emotions of joy and pride, and to identify and
nurture these emotions.
To remain relevant, what values must brands
respect? - ✔✔✔✔- Sustainability
- Quality
- Inclusivity
Is sustainability the biggest challenge for the luxury
industry? - ✔✔✔✔Yes, say experts from Guerlain
and Louis Vuitton
The environment is the key to the future of luxury. -
✔✔✔✔LVMH drives biodiversity, climate change,
traceability and circulating
Sustainability and sustainable development can be
seen as the ability to meet the needs of the present
without compromising the ability of future
generations to meet their own needs - ✔✔✔✔Yes
Which of the following are part of LVMH's Life 360
Program to positively impact the environment? -
✔✔✔✔- Protect Biodiversity
- Fight Climate Change
- Participate to the circular economy
- Offer transparenc