Inside LVMH - Certificate 2024 exam questions
and correct verified answers guaranteed pass
Based on the brand management stories from some of the LVMH Maisons, choose appropriate
proposals for brands to attract and engage customers - ------correct answer-------1 - Reflect strong values
and commitment
2 - Deliver strategies aligned with the DNA of the brand
3 - Activate omnichannel plans
According to Sage from Tiffany & Co., synchronization and close partnership across functions is essential
to deliver a clear message to clients and consumers - ------correct answer-------Agree
According to Carole Bildé, her first role as Marketing and Communication Director for Veuve Clicquot is
to...
1 - develop relationships with the retailers
2 - engage customers and make Veuve Clicquot the most desirable Champagne brand
3 - create new products - ------correct answer-------2 - engage customers and make Veuve Clicquot the
most desirable Champagne brand
The brand has to always modernize following the evolving demands of the customers, even if it means
sacrificing some of its history and legacy - ------correct answer-------Disagree
Brand Management always starts by understanding the brand, what makes it unique and relevant for
customers - ------correct answer-------Agree
A brand DNA is based on...
1 - Heritage
2 - Positioning
3 - Values
4 - All of the above - ------correct answer-------1 - Heritage
3 - Values
At Louis Vuitton, the Visual Studio team puts sustainability at the heart of design & process by... - ------
correct answer-------1 - Re-using existing materials
2 - Re-using previous schemes in new incarnations
3 - Questioning materials & production techniques
When talking about codes, a subtle signal could be... - ------correct answer-------1 - a color
2 - an emblem
3 - a shape
4 - a print
According to Nina Cooper from Parfums Christian Dior, a key challenge in the omnichannel world is to
talk to different customers through various channels while conveying the same message - ------correct
answer-------Agree
According to Sandrine Crener from HBS and LVMH, we have moved from a traditional retail model to a
new global and omnichannel model. This traditional model was defined by... - ------correct answer-------1
- a few stores in a limited number of cities in the world
2 - a target of few privileged people who had physical access to those stores
3 - the promotion of scarcity and exclusivity
Select the key success factors of a best-in-class customer ex
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