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This summary contains notes of lecture slides and the textbook Principles of Marketing, of the module Marketing 1 and 2. These modules are part of the course International Business Parttime of the International Business School of Amsterdam. The following cha...

Hogeschool van Amsterdam / International Business and Management Studies / Marketing

Principles of Marketing, 7th Edition

This summary contains the following chapters: Chapter 1, 2,3,4,7,8,10,11 and 12. Plus, there is a summary added regarding the design of the theoretical framework. This summary is part of the module Research Methodology, which prepares students for writing thei...

Hogeschool van Amsterdam / International Business and Management Studies / Research Methodology

Business Research a practical guide for students

This summary contains the following chapters: 1,2,3,4,5,9,11,12,13 of the study book International Economics 17th Editions, by Robert J. Carbaugh. This book is used for the module International Economics and Business at the Hogeschool van Amsterdam, for the co...

Hogeschool van Amsterdam / International Business and Management Studies / International Economics and Business

International Economics 17th edition

Here is my employee reflection report, which is a required part during the 1st year of the course International Business, the part-time program. In this report, I apply relevant subjects such as Marketing Research I, Management and Organization I, Law I, Human...

Hogeschool van Amsterdam / International Business and Management Studies / Employee Reflection Report

This summary includes chapters 1,6,8,10,11,12,13 and 15 of the module International Commercial Law of year 2 of the parttime study International Business and Management Studies.

Hogeschool van Amsterdam / International Business and Management Studies / International Commerical Law

Introduction to International commercial and European law

A summary of the textbook Economics, 10th Edition and contains the following chapters: 1, 3, 4, 5, 6, 10, 11, 12, 13, 20, 21, 22. This book is compulsary for the module Principles of Economics for the course International Business and the Hogeschool van Amste...

Hogeschool van Amsterdam / International Business and Management Studies / Principles of Economics

Economics 10th European edition

This summary contains the following chapters: 9, 10, 11, 13, 15, 16. This is for the module Management and Organization at the Hogeschool van Amsterdam, course International Business parttime, year 2.

Hogeschool van Amsterdam / International Business and Management Studies / Management and Organization

Management & Organisational Behaviour

This summary contains chapter 1, 3, 4, 5, 6, 7, 8, 9 and 10. This book is compulsory for the module Corporate Finance, part of the course International Business.

Hogeschool van Amsterdam / International Business and Management Studies / Corporate Finance

A Random Walk Down Wall Street

A summary of all lectures 1 till 4 of Marketing II, International Business at the Hogeschool van Amsterdam. This is derived from the textbook the Principles of Marketing. The rest of the lectures pertain the simulation game which is mandatory in year 2.

Hogeschool van Amsterdam / International Business and Management Studies / Marketing II

Here is a summary of the PDF version of the book for Strategic Management. This PDF version was provided during the lectures and I made summaries of all the mandatory chapters: Lecture 01: Introducing the concepts Lecture 02: The Context – Managing Strateg...

Hogeschool van Amsterdam / International Business and Management Studies / Strategic Management

This summary contains the following chapters: 2, 3 and 4, which are written in English. These chapters are part of the studybook Introduction to International Commercial and European Law. This book is mandatory for Law I and Law II during the first 2 year of ...

Hogeschool van Amsterdam / International Business and Management Studies / European Law

Introduction to International commercial and European law

I wrote this essay during the 4th year of my studies International Business and this is about working from home. This was part of the final exam.

Hogeschool van Amsterdam / International Business and Management Studies / Academic Writing

I wrote this essay during the pandemic for the module Academic Writing, which is given in the 4th year of the course International Business at the Hogeschool van Amsterdam.

Hogeschool van Amsterdam / International Business and Management Studies / Academic Writing

I wrote this essay during the pandemic for the module Academic Writing, which is given in the 4th year of the course International Business at the Hogeschool van Amsterdam.

Hogeschool van Amsterdam / International Business and Management Studies / Academic Writing

During my 3rd year of my study International Business at the Hogeschool van Amsterdam I did the minor " Doing Business in the 21st Century". Writing a country report was one of the assignments. At the time, I chose to write a report about New Zealand as this u...

Hogeschool van Amsterdam / International Business and Management Studies / Minor Doing Business in the 21st century

During the 3rd year of my study International Business & Management Studies, I followed the minor "Doing Business in the 21st Century". This was in 2019 / 2020. During this minor, we got lectures from several tutors. One of these tutors was miste...

Hogeschool van Amsterdam / International Business and Management Studies /

Here is a summary of lectures 1 till 4 of Strategic Human Resource Management during the 4rd year of International Business, by tutor miss Eva Kuijper.

Hogeschool van Amsterdam / International Business and Management Studies /

Hey everyone, this is my summary of the book Principles of Marketing the 17th (global edition) by Kotler. It includes chapter 1,2,3,5,7,18 (I followed the exam material from my university). All information is from the book and images contain sources. I hope th...

De Haagse Hogeschool / International Business and Management Studies / Marketing

Principles of Marketing 17th Edition

Complete marketing summary from HU year 1. Chapters 1 - 19, except chapters 4 and 16.

Hogeschool Utrecht / International Business and Management Studies / Marketing

Principles of Marketing

H9. Marketingcommunicatiestrategie

Saxion / Commerciële Economie / Marketing

Grondslagen van de marketing

Dit is een samenvatting van de negende druk van het boek "Marketing: de essentie". Het boek is onderverdeeld in twaalf hoofdstukken en twee bijlagen. In de samenvatting (35 blz.) wordt er geprobeerd om van elke paragraaf de kern weer te geven. Er wordt veel ge...

Hogeschool Rotterdam / Technische Bedrijfskunde / Marketing

Marketing De Essentie

H8. Productontwikkeling

Saxion / Commerciële Economie / Marketing

Grondslagen van de marketing

Hoofdstuk 11 Salesmanagement

Saxion / Commerciële Economie / Marketing

Grondslagen van de marketing

Hoofdstuk 12 prijsbeleid en prijsbepaling

Saxion / Commerciële Economie / Marketing

Grondslagen van de marketing

H10 : Reclame

Saxion / Commerciële Economie / Marketing

Grondslagen van de marketing