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Summary of ‘’Foundations of Marketing’’ by John Fahy, David Jobber, 6th edition, ISBN 9781526847348. Lecture 1 - Chapter 1 ‘’The nature of Marketing’’ - Chapter 3 ‘’Understanding customer behavior’’ Lecture 2 - Chapter 5 ‘’Market s...

Universiteit Twente / International Business Administration / Marketing

Summary of lecture notes and book chapters for the pre-master course Communication Science. The lecture notes are elaborated on with summaries of the chapters. Not everything is in the book, which is added in the summary The book chapters are from the book:...

Universiteit Twente / Communication Studies / Pre-master Communication Science

Dainton, M., & Zelley, E. D. (2019). Applying Communication Theory for Professional Life (4th Ed.). Sage Publications. ISBN: 9781506315485

This summary is about ''Strategic Management of Technological Innovation'' by Schilling, M. (2019), 6th ed. This summary also contains the lecture notes taken during the lecture, and scientific papers that we needed to read during tutorials (which were also ex...

Universiteit Twente / International Business Administration / Innovation

Strategic Management of Technological Innovation

This is a summary of Entrepreneurship in Theory and Practice: Paradoxes in Play by Nielsen et al. (2017) for the course Entrepreneurship that is given during Module 6 ''Innovation and Entrepreneurship'' during the second year of IBA. It contains the lecture...

Universiteit Twente / International Business Administration / Entrepreneurship

Entrepreneurship in Theory and Practice: Paradoxes in Play

Uitgebreide samenvatting van het complete boek: Research methods: The essential knowledge base.

Universiteit van Amsterdam / Business Administration / Academic Project

Research methods the essential knowledge base

Summary of the book ''Information Systems Today; Managing in the Digital World'' by Joseph Valacich & Christoph Schneider, used in the course Information Systems at International Business Administration (year 2018-2019) Includes chapters 1, 2, 4, 5, 6, 7 and ...

Universiteit Twente / International Business Administration / Information Systems

Information Systems Today Managing the Digital World

Samenvatting van het boek An international perspective van Bob de Wit en Ron Meyer. De samenvatting is geschreven in het Nederlands en bestaat uit alle hoofdstukken exclusief hoofdstuk 11. Het gaat om de vijfde editie van het boek.

Radboud Universiteit Nijmegen / Business Administration / Strategie / Strategy

Strategy An international perspective

Summary of Tony Honoré, About Law, “An Introduction” for the course Business Law (year 2018-2019). Includes chapters 1 to 11. This book was used in the course of Business Law at University of Twente (year 2018-2019) for the study International Business A...

Universiteit Twente / International Business Administration / Business Law

About law an introduction

Summary for Operations Management --> Nigel Slack, Alistair Brandon-Jones, Robert Johnston: Operations Management, Summary includes: - From the 7th edition the chapters 1 to 4, 7, 8, 10 and 11. - From the 8th edition the chapters 13, 14, 15, 16, 17 and 18.

Universiteit Twente / International Business Administration / Operations Management

Operations Management

Summary of Siedel, G. & Haapio, H. (2010). Proactive Law for Managers: A Hidden Source of Competitive Advantage This book was used for the course Business Law in the year 2018-2019, at the study International Business Administration (IBA). Includes chapte...

Universiteit Twente / International Business Administration / Business Law

Chapters 2, 3, 4, 5, 8, 13, 15, 12, 16 and 11. Book: Bernard W. Taylor - Introduction to Management Science, 11th edition.

Universiteit Twente / International Business Administration / Quantative Moddeling

introduction to management science

Summary of the book Strategic Supply Management Principles, Theories and Practices, 2008. Book was used for the course Purschase and Supply Management at University of Twente. Summary is from the year 2018-2019 and includes Chapters 1 to 19 (except chapters 1...

Universiteit Twente / International Business Administration / Purchase and Supply Management

Strategic Supply Management Principles Theories and Practices 2008

Summary for Organisation Theory --> Stephen P. Robbins and Neil Barnwell: Organisation Theory; Concepts and Cases, 5th edition (2006). Includes chapters 1 to 9 and 13. Lecture notes included. Summary of article ''Hofstede'' (1994) also included.

Universiteit Twente / International Business Administration / Organisation Theory

Organisation Theory Concepts and Cases

A detailed and clear summary of the chapters 1 through 7 of the Strategic Management - Competitiveness and Globalization book. I have also processed some important and useful information from my lectures into the summary. Key definitions are explained and th...

Universiteit van Amsterdam / Business Administration / Strategy and Organisation

Strategic Management Competitiveness and Globalization

Summary of the book 'Research Methods' by William M. Trochim, used in the pre-master Business Administration. Chapter 1-12.

Universiteit van Amsterdam / Business Administration / Academic project

Research Methods the essential knowledge base

Summary of the book 'Research Methods' by William M. Trochim This book is used in the Pre-Master of Business Administration at the University of Amsterdam 2017-2018 Chapter 1-12

Universiteit van Amsterdam / Business Administration / Academic Project

Research Methods the essential knowledge base

Summary of the book of Melissa A. Schilling: Strategic management of technological innovation. This summary includes the information from the sheets of the course management of product innovation 14-15 (University of Groningen), this information has a blue cir...

Rijksuniversiteit Groningen / Business Administration / Management of product innovation Innovation management

Strategic Management of Technological Innovation

Summary of the entire book for the course business ethics

Rijksuniversiteit Groningen / Business Administration / Ethics in Business and Management

Business ethics

Samenvatting van het boek Strategic Brand Management. Zeer uitgebreid.

Rijksuniversiteit Groningen / Business Administration /

Strategic Brand Management

Complete samenvatting van het boek Retailmarketing. H1 t/m 24 ; duidelijk samengevat met alle belangrijke begrippen overzichtelijk beschreven Frank Quix & Rob van der Kind - Dutch version - 5th edition

Universiteit van Amsterdam / Business Administration /

Overview of all statistical tests and when to used use them (based on the Pre-master program Business Administration course requirements for managerial statistics).

Rijksuniversiteit Groningen / Business Administration /

Managerial Statistics

Short summary of exam material taken from chapters 1-10 from the book entitled \'Stats: Data and Models\' with ISBN-number 978129202245

Universiteit Twente / Business Administration /

Samenvatting van alle artikelen voor het vak Franchising aan de RUG

Rijksuniversiteit Groningen / Business Administration /

Well arranged summary of many important statistical terms (A-Z), statistical tests and formula's, including page numbers and corresponding examples. Based the book 'Managerial Statistics' (9th edition), practice exams and (Pre-MC) Business Administration cours...

Rijksuniversiteit Groningen / Business Administration / Business Research Methods

Managerial Statistics

Summary descriptive statistics De Veaux & Velleman

Universiteit Twente / Business Administration / Descriptive Statistics

Stats Data and Models