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Article summaries of the mandatory 28 articles. See the first pages for the literature list. Minor - Innovation and Entrepreneurship. University of Groningen. Course = Entrepreneurial Marketing.
Summary of paper: Look before you leap: Market opportunity identification in emerging technology firms. Author: Gruber, MacMillan, Thompson. The paper is subject-matter of the course Entrepreneurial marketing. Course code: 1ZM75. University: Eindhoven Universi...
Summary of the complete book Crossing the chasm by Geoffrey Moore. Crossing the chasm is the bible for entrepreneurial marketing. It tells us how to cross the chasm. In others words, how to reach the mainstream customer. In the end that's where we want to be....
This assignment I created during the course entrepreneurial marketing. It deals with a summary of the case, Abell's model, Roger's model, and the bowling alley concept. It was graded with a 6.8.
This is the reflection assignment of the course Entrepreneurial marketing at the TU Eindhoven. It was graded with a 7.5.
This assignment I created during the course entrepreneurial marketing at the TU Eindhoven. It deals with a summary of the case, pros and cons of the console market, the guitar hero analogy, pricing, and distribution channel. It was graded with a 7.
Summary of Bakker & Demerouti's paper "The Job Demands-Resources model: state of the art � Bakker & Demerouti (2006)". Belongs to the course Performance Enhancement at Eindhoven University of Technology.
Summary of Paper Pearce: The future of leadership: Combining vertical and shared leadership to transform knowledge work (2004). Eindhoven University of Technology. Innovation management.
This assignment we had to make during the course entrepreneurial marketing. It deals with a summary of the case, a SWOT analysis, how can they effectively communicate the X3 benefits to the consumer and to the professional market, and segmentation of the marke...
This is a summary of Schmidt et al's paper 'New product development decision making effectiveness'. This paper is subject to the course of Managing teams and team performance at Eindhoven University of Technology. Coursecode: 1JM30.
This document contains some exam questions for the course Entrepreneurial marketing. It are questions from the 31 October 2012 exam. Course code: 1ZM75. Education: Eindhoven university of technology.
Summary of Karau and Kelly's paper: Time pressure and team performance: An attentional focus integration � Karau and Kelly (2003). The paper is subject-matter in the course Performance Enhancement at Eindhoven University of Technology.
Summary of chapter 5, 6 and 7 from Godfrey-Smith's book Theory and reality. An introduction to the philosophy of science. Pages: 75-109. These chapters are subject-matter of the course Philosophy of management science. Course code: 0LM05. University: Eindhoven...
This document discusses the most important subjects from the course Entrepreneurial marketing. Course code: 1ZM75. Education: Eindhoven university of technology.
Extensive summary of chapter two of Baldwin and Clark, Design rules, Microstructure of designs. This chapter is compulsatory literature for the course Design Science Methodology at Eindhoven University of Technology.
Summary of paper. Journal: Organizational Behavior and Human Decision Processes Authors: Roger Buehler, Deanna Messervey, Dale Griffn Title: Collaborative planning and prediction: Does group discussion affect optimistic biases in time estimation? Eindhoven Uni...
Summary of Davenport's paper "The New Industrial Engineering: Information Technology and Business Process Redesign - T.H. Davenport and J.E. Short (1990)". The paper is subject-matter of the course Business Process Management (BPM) at Eindhoven University of T...
Samenvatting van Kevin McCormacks paper Business Process Orientation: Do you have it?
Summary of paper of Gibson's Do you see what we see? The complex effects of perceptual distance between leaders and teams. Pages 62-76. The paper is subject-matter of the course Performance Enhancement. Course code: 1JM11. University: Eindhoven University of T...
Summary of paper: Competence-based management development: rhetoric and reality. Authors: Graeme Currie and Roger Darby. The paper is subject-matter of the course Philosophy of management science. Course code: 0LM05. University: Eindhoven University of Technol...
Complete summary of the course lecture slides of the TUe Technology Entrepreneurship course code 1ZM20. Enjoy studying. -ovd
Summary of chapter 16 of paper Power and Interdependence in Organizations. Peterson & Harvey. Leadership and conflict: Using power to manage conflict in groups for better rather than worse (pp. 281-298). The paper is subject-matter of the course Performance En...
Complete summary of the course lecture slides of the TUe Multivariate Statistics course code 1ZM31. Enjoy studying. -ovd
Summary of Dijkman's paper: Designing a Business Process Architecture 2: A Concrete Approach � Dijkman (2012). The paper is studied in the course Business Process Management (BPM) at Eindhoven University of Technology.
Extensive summary of Reijers' paper "Best practices in business process redesign: an overview and qualitative evaluation of successful redesign heuristics � Reijers, Mansar (2004)". Contents: - intro - the devil's quadrangle - best practices (see preview for...