Business Administration - Universiteit van Amsterdam

This is a complete summary for the book 'A Framework for Marketing Management' by Philip Kotler and Kevin Lane Keller. It contains all chapters of the book. Chapter 1 to 18. The summary contains all the material from the book required for the midterm and...

Universiteit van Amsterdam / Business Administration / Marketing

A Framework for Marketing Management door Kotler & Keller

Volledige samenvatting van het boek Retailmarketing van Frank Quix, 7e druk in het Nederlands. Alle hoofdstukken, theorieën en modellen zijn samengevat en benoemd. Waar nodig zijn figuren overgenomen of nagemaakt uit het boek om concepten te verduidelijk...

Universiteit van Amsterdam / Business Administration / Retail Marketing

Retailmarketing door Frank Quix

Summary: The Knowledge Creating Company 1991 article by Japanese organizational theorist Ikujiro Nonaka

Universiteit van Amsterdam / Business Administration / Knowledge management

Summary Disruptive Innovation Marketing 2018/2019 - all articles and notes of the lecture slides - University of Amsterdam MSc BA Marketing

Universiteit van Amsterdam / Business Administration / Disruptive Innovation Marketing

Summary of all 29 articles for the Strategy and Organization course. Premaster Business Administration UvA.

Universiteit van Amsterdam / Business Administration / Strategy and Organization

Complete Summary of the Strategy & Organization Lectures and Seminars for the premaster Business Administration at the University of Amsterdam.

Universiteit van Amsterdam / Business Administration / Strategy and Organization

Summary Leadership & Management of the premaster course BA. Combination of the book and the lectures.

Universiteit van Amsterdam / Business Administration / Leadership & Management

Summary of the custom made book for the Leadership & Management course of the premaster Business Administration at the UvA.

Universiteit van Amsterdam / Business Administration / Leadership & Management

Summary of the Management Research Methods II course with examples! For the premaster Business Administration at the University of Amsterdam. Includes SPSS outputs and examples.

Universiteit van Amsterdam / Business Administration / Management Resource Methods 2

A complete summery of all articles from consumer behaviour. Including WEEK 1 - RED BULL GIVES YOU WINGS FOR BETTER OR WORSE: A DOUBLEEDGED IMPACT OF BRAND EXPOSURE ON CONSUMER PERFORMANCE - BRASEL & GIPS - THE IMPACT OF INCOMPLETE TYPEFACE LOGOS...

Universiteit van Amsterdam / Business Administration / Consumer behaviour

Summary Marketing Management Articles and Lectures. Pre-master programme Business Administration UvA. Useful for both the Exam and the Business Case. The Ultimate Marketing Machine; To Be or Not to Be Price Conscious; Using product and retail choice attrib...

Universiteit van Amsterdam / Business Administration / Marketing Management

Summary Management Research Methods I (MRM 1). Inclusive Examples. Pre-master Business Administration (BA) University of Amsterdam (UvA).

Universiteit van Amsterdam / Business Administration / Management Research Methods I

Discovering Statistics Using IBM SPSS Statistics door Andy Field

Branding Summary 2018 | University of Amsterdam | MSc Business Administration | Master Marketing | September - mid October

Universiteit van Amsterdam / Business Administration / Branding

Samenvatting van Theories of International Management artikelen en slides, semester 2017-2018

Universiteit van Amsterdam / Business Administration / Theories of International Management

Summary of the book Research Methods - The Essential Knowledge Base by W.M. Trochim, J.P. Donnelly & K. Arora. For the pre-master Business Administration (BA) at the University of Amsterdam (UvA). Lecture notes are included and the summary is provided with...

Universiteit van Amsterdam / Business Administration / Academic Project

Research Methods The Essential Knowledge Base door William M. Trochim, James P. Donnelly, Kanika Arora

Summary of the book 'Research Methods - The essential knowledge base' by William M. Trochim. Also includes lecture and seminar notes. Grade I received for the exam by studying the summary: 8.9 This book is used in the Pre-Master of Business Administrati...

Universiteit van Amsterdam / Business Administration / Academic Project

Research Methods The essential knowledge base door William Trochim

A detailed and clear summary of the chapters 1 through 7 of the Strategic Management - Competitiveness and Globalization book. I have also processed some important and useful information from my lectures into the summary. Key definitions are explained an...

Universiteit van Amsterdam / Business Administration / Strategy and Organisation

Strategic Management Competitiveness and Globalization door Henk W. Volberda

Samenvatting Consumer Behavior Master Business Administration Marketing - alle artikelen en slides

Universiteit van Amsterdam / Business Administration / Consumer Behavior

Marketing Strategy samenvatting en lecture slides van 2017 - 2018

Universiteit van Amsterdam / Business Administration / Marketing Strategy

Alle artikelen van het jaar 2017/2018, en een aantal lecture slides

Universiteit van Amsterdam / Business Administration / Theories of Marketing