Tag: Master Marketing

Summary Disruptive Innovation Marketing 2018/2019 - all articles and notes of the lecture slides - University of Amsterdam MSc BA Marketing

Universiteit van Amsterdam / Business Administration / Disruptive Innovation Marketing

Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6...

Rijksuniversiteit Groningen / Marketing / Consumer Psychology

Summary of all the articles of the marketing performance course 2018/2019. The following articles are included: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust (2004), Leroi-...

Radboud Universiteit Nijmegen / Business Administration / Marketing Performance

Branding Summary 2018 | University of Amsterdam | MSc Business Administration | Master Marketing | September - mid October

Universiteit van Amsterdam / Business Administration / Branding

Een uitgebreide uitwerking van de stof behandeld in de werkcolleges. Zo worden bijvoorbeeld alle onderwerpen uit de \'Research Onion\' die voor ons relevant zijn uitvoerig besproken. En worden de begrippen die onder betrouwbaarheid en validiteit vallen uit...

Tilburg University / Marketing Management / Business Research Technique

Research Methods for Business door Uma Sekaran and Roger Bougie

The summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.

Tilburg University / Marketing Management / Marketing

Consumer Behavior door Michael R. Solomon

The summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.

Tilburg University / Marketing Management / Marketing

Consumer Behavior door Michael R. Solomon

The summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.

Tilburg University / Marketing Management / Marketing

The summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.

Tilburg University / Marketing Management / Marketing

Consumer Behavior door Michael R. Solomon