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Summary of the book Consumer Behavior of Hoyer, Macinnis, Pieters (7th edition) of the chapter 7-10. Made for the course Premaster for Marketing.
Summary of chapters 2-6 of the book Consumer Behavior by Hoyer, Macinnis, Pieters (7th edition)
Samenvatting compleet hfst 1 t/m 14. Summary Consumer Behavior chapter 1 -14
Summary of the chapters 11-14 from Consumer Behavior written by Wayne D. Hoyer Deborah J. MacInnis and Rik Pieters 6th International edition. Part 4 The Consumer's Culture 11-14
Summary of the chapters 7-10 from Consumer Behavior written by Wayne D. Hoyer Deborah J. MacInnis and Rik Pieters 6th International edition. Part 3 The Process of Making Decisions Chapter 7-10
Summary of the chapters 2-6 from Consumer Behavior written by Wayne D. Hoyer Deborah J. MacInnis and Rik Pieters 6th International edition. Part 2 The Psychological Core Chapter 2-6
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Document uploadenSummary of the chapters 2-14 from Consumer Behavior written by Wayne D. Hoyer Deborah J. MacInnis and Rik Pieters 6th International edition. Part 2 The Psychological Core Chapter 2-6 Part 3 The Process of Making Decisions Chapter 7-10 Part 4 The Consumers ...