Principles of Marketing 17th Edition

Hey everyone, this is my summary of the book Principles of Marketing the 17th (global edition) by Kotler. It includes chapter 1,2,3,5,7,18 (I followed the exam material from my university). All information is from the book and images contain sources. I hop...

De Haagse Hogeschool / International Business and Management Studies / Marketing

Principles of Marketing 17th Edition door Philip Kotler

The second part of a comprehensive and concise summary of the material for the International Marketing exam. It includes all the topics and arguments covered in lectures 4, 5, 6 and 7, as well as chapters 8, 9, 10, 11, 12, 19.

Rijksuniversiteit Groningen / Marketing / International Marketing

Principles of Marketing 17th Edition

The first part of a comprehensive and concise summary of the material for the International Marketing exam. It includes all the topics and arguments covered in lectures 1, 2 and 3, as well as chapters 1, 2, 3, 5, 7, 18.

Rijksuniversiteit Groningen / Marketing / International Marketing

Principles of Marketing 17th Edition