FULL summary of all the compulsory literature + lectures of the course 'consumer behaviour and marketing action' (CM2072) of the International Bachelor of Communication and Media (IBCoM).
2 documenten
|115 pagina's
Notes of all the compulsory lectures of the course Consumer Behaviour and Marketing Action (CM2072) of the International Bachelor of Communication and Media. Includes all the lectures given by lecturer Petra Tenbult in week 1-8: Introduction, Consumer Decision...
Erasmus Universiteit Rotterdam / International Bachelor Communication & Media / Consumer Behaviour and Marketing Action Consumer BehaviorSummary of all the compulsory literature of the course Consumer Behaviour and Marketing Action (CM2072), which is an elective provided by the International Bachelor of Communication and Media. Includes chapters 1-5, 8-10 of Solomon's book 'Consumer Behavior: B...
Erasmus Universiteit Rotterdam / International Bachelor Communication & Media / Consumer Behaviour and Marketing Action Consumer Behavior