Marketing bundel (Engelstalige) met samenvattingen van:
- Strategic Marketing (hoofdstuk 1-7 & 13)
- Global Marketing gehele boek (alle 19 hoofdstukken)
- International Marketing for Small & Medium Enterprises (hoofdstukken 1, 2, 3, 4, 9, 13, 14, 15, 16, 17 & 19)
Ook los te verkrijgen!
3 documenten
|62 pagina's
Strategic Marketing summary of the chapters 1-7 and 13. From the book by D. West et al. third edition. Covers marketing strategies, environmental analysis, marketing decisions, segmentation, targeting, positioning, branding strategies,
Summary of Global Marketing book by Svend Hollensen, seventh edition. The summary covers all 19 chapters of the book. Related to the International Marketing for SMEs module.
International Marketing, An SME Perspective chapters 1, 2, 3, 4, 9, 13, 14, 15, 16, 17 and 19. Gives sufficient insight to SME's and global marketing practices.
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